Southampton Football Club, a privately owned entity headquartered in the UK, was founded in 1885 and employs approximately 640 individuals. The organization reported $107.4M in revenue as of 2024. Operating as a tier 1 media tech buyer, the club's primary offering is spectator sports, functioning as a UK-based football club.
Southampton Football Club on February 12, 2026, announced a multi-year partnership with soft drinks manufacturer Carlsberg Britvic, making Pepsi MAX the official soft drinks partner across St Mary’s Stadium. This agreement also includes exclusive naming rights for the club's leisure venture LEVEL1, which will now be branded "LEVEL1 powered by Pepsi MAX." Previously, on February 2, the club secured a loan deal for 30-year-old Canadian striker Cyle Larin from RCD Mallorca, marking his first foray into English football. The agreement includes an option for a permanent transfer in the upcoming summer window. This followed a January 30 announcement of a new multi-year partnership with Southampton-based independent game developer Kinetic Games, founded in 2020. Kinetic Games became the club’s official video game studio, representing the company's first-ever sports marketing partnership.
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Southampton Football Club offers 4 products in the sports industry. Southampton Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Southampton Football Club's revenues were less than $250M in 2024. Caretta Research has split Southampton Football Club's revenue into 3 different product categories, the largest of which is tV rights. For full access to Southampton Football Club's revenue breakdown subscribe to Caretta Portal.
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