Sport 24, a privately owned UK-based company founded in 2012, provides 24/7 live sports streaming services. Owned by IMG, it employs approximately 10 people and generated less than $10 million in revenue in 2023. Its services are exclusively distributed to the in-flight and in-ship entertainment markets.
On March 17, 2025, IMG announced securing the rights to broadcast all 104 matches of the FIFA World Cup 2026 live on Sport 24 channels globally for inflight and cruise ship markets. This agreement grants IMG exclusive broadcast rights. IMG, the production group behind Sport 24, reached an agreement with FIFA to broadcast the World Cup 2026 matches to airline and cruise line customers. Sport 24 secured broadcast rights for the 2026 FIFA World Cup, making all 104 matches available to passengers on relevant airlines and cruises.
Sport 24 currently holds 10 broadcasting rights for sports competitions including rugby union, basketball, soccer | association football, tennis, horse racing, motorsports and rugby league.
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