Sports Business Journal, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer and employs approximately 380 individuals. The company functions as a national weekly trade magazine and is the flagship publication for the Street & Smith’s Sports Group, focusing on spectator sports.
On May 18, 2026, Sports Business Journal named Atlanta the No. 1 sports business city for 2026, a designation based on a study that tracked 9409 unique entities, 520 construction projects, and over 1000 naming rights deals. Previously, on February 25, 2026, industry leaders explored the evolving business of live sports at the 2026 Sport Management Symposium, where award-winning sports writer and broadcaster Seth Davis headlined a conversation about the future of how fans watch what may be the last true mass audience in media. This follows a subscription partnership announced on October 24, 2025, between Bloomberg Media and Sports Business Journal (SBJ). The partnership provides Bloomberg’s over 680,000 subscribers with increased access to comprehensive news coverage at the intersection of sports and business, aiming to connect boardroom decisions with events on the playing field.
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Sports Business Journal offers products in the media and telecoms services industry. Sports Business Journal's product portfolio comprises of search, social, and retail media.
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