Indianapolis Motor Speedway, owned by Penske Entertainment Corp., a subsidiary of Penske Corporation, is headquartered in the US. Founded in 1909, with approximately 480 employees, the company operates in spectator sports, functioning as a tier 1 media tech buyer. In addition to the Speedway, Penske Entertainment Corp. also owns the NTT INDYCAR SERIES and IMS Productions.
Indianapolis Motor Speedway (IMS) recently advised fans attending the upcoming TireRack.com Battle on the Bricks, featuring the IMSA WeatherTech SportsCar Championship and Michelin Pilot Challenge, to utilize its "Plan Ahead" interactive webpage. On August 28, Snap-on Incorporated renewed its multiyear partnership with INDYCAR and Indianapolis Motor Speedway, continuing as the official tools and equipment partner for both organizations, and extended its title sponsorship of the Snap-on INDYCAR Weekend at the Milwaukee Mile for multiple years. Earlier in August, representatives of Fox Penske, INDYCAR, and Indianapolis Motor Speedway pledged scholarship funding for foster youth at Indiana University and Purdue University. This followed criticism on July 31 regarding attendance at the 2026 Brickyard 400 NASCAR event at IMS, with reports noting significant empty grandstands and an estimated 70,000 fans for a facility built to accommodate over 225,000 spectators.
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Indianapolis Motor Speedway offers products in the media and telecoms services industry. Indianapolis Motor Speedway's product portfolio comprises of search, social, and retail media.
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