Sprout Social, a publicly owned company headquartered in the US, was founded in 2010. With approximately 1670 employees, it reported $453.0M in revenue as of 2025. Its main product is software development. The company provides a platform for social media management and analytics software. This platform delivers social data for over 30,000 brands, offering a suite of social media management solutions that include publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout Social's software operates across major social media networks and digital platforms.
Sprout Social (Nasdaq: SPT) observed an emerging pattern on August 20, 2026, where social teams are utilizing its proprietary agentic AI, Trellis, for complex challenges beyond basic caption writing. This follows Trellis becoming generally available to every Sprout customer on every plan in July, enabling teams to transform raw performance data into executive-ready narratives, detect brand risk, and route customer feedback to non-marketing departments.
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Sprout Social offers products in the ad tech and services industry. Sprout Social's product portfolio comprises of marketer and agency technology.
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Sprout Social's revenues were $453.0M in 2025. All the revenue comes from social marketing management.
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