Standard Media Index (SMI), a privately owned company founded in 2009 and headquartered in the US, provides advertising services. Employing approximately 100 people as of 2023, SMI's primary offering centers on intelligence related to advertising spending and pricing. It is a subsidiary of Guideline.
SMI Media launched a specialist recruitment agency for the active and outdoor industry in partnership with Reed Talent Solutions. This new agency, led by Sean Igoe, complements SMI Media's existing sales consultancy, which was founded in 2020. The partnership was announced on an unspecified date. Separately, Sonoma Media Investments, the parent company of SMI Media, hired Vern Zander as its chief financial officer on an unspecified date. Zander brings over 35 years of experience in the farm credit sector, most recently with American Ag Credit.
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