Standard Media Index, also known as SMI, is privately owned and headquartered in the US. It is a subsidiary of Guideline. Founded in 2009, the company employs approximately 100 individuals. Functioning as a New-York based ad spend and pricing intelligence company, its main product is advertising services.
SMI Media launched a specialist recruitment agency for the active and outdoor industry in partnership with Reed Talent Solutions. This new agency, led by Sean Igoe, complements SMI Media's existing sales consultancy, which was founded in 2020. The partnership was announced on an unspecified date. Separately, Sonoma Media Investments, the parent company of SMI Media, hired Vern Zander as its chief financial officer on an unspecified date. Zander brings over 35 years of experience in the farm credit sector, most recently with American Ag Credit.
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