Standard Media Index, also known as SMI, is privately owned and headquartered in the US. It is a subsidiary of Guideline. Founded in 2009, the company employs approximately 100 individuals. Functioning as a New-York based ad spend and pricing intelligence company, its main product is advertising services.
Standard Media Index (SMI) will provide data in April 2026 to remap national ad spend in Australia and New Zealand, following observed declines possibly linked to shifting budgets from major global brands and decreasing share prices.
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