STAQ, a privately owned US-based company founded in 2012, provides video business system solutions specializing in programmatic digital business management. Its technology focuses on data collection, normalization, and visualization. As of 2023, STAQ had fewer than 10 employees and generated less than $1 million in revenue. The company was acquired by Operative in 2022 (Note: There is a discrepancy in the provided founding and acquisition years; the summary reflects both).
Operative announced on August 13, 2025, an expansion of its Oracle partnership, integrating its AOS platform with Oracle Cloud Infrastructure (OCI). This integration aims to improve operational efficiency, flexibility, and AI-powered performance for media company clients. Earlier publications discussed various trends impacting the media industry. These included the shift to streaming and its effects on audience capture, advertising, and business growth; analysis of buyer behavior and strategies for publishers to achieve growth in the second half of the year; the NFL's transition away from linear television; and the rise of the creator economy and its implications for media companies.
STAQ (Acquired By Operative) offers products in the media tech industry. STAQ (Acquired By Operative)'s product portfolio comprises of video business systems.
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STAQ (Acquired By Operative)'s revenues were less than $1M in 2023. All the revenue comes from ad sales and traffic.
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