STAQ (Acquired By Operative)

STAQ (Acquired By Operative)Inactive

http://www.staq.com
https://www.linkedin.com/company/staq/

Revenue

Founded

2012

Headcount

2

Headquarters

US

Primary Segment

-

Ownership

Privately Owned

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Apr

7th

2026

15:13

Big Data/Analytics

NAB Show Preview: Beyond the subscriber count and toward smarter monetization

The business of streaming has matured past the point where subscriber count alone tells a useful story. Platforms are now managing complex relationships across advertising tiers, third-party distributors, bundled offers and direct subscriptions – often simultaneously – and the tools used to measure performance have struggled to keep pace with that complexity.

Apr

2nd

2026

16:15

Emerging Tech, B2B Tag

Fragmented Ad Data is Costing You Revenue. Here’s the Fix.

By Charles Thornton A digital publisher’s advertising data lives in dozens of places at once. Google Ad Manager has one version of revenue. The SSP has another. The DSP has a third. By the time anyone reconciles those numbers, the decisions that depended on them have already been made with incomplete information.

Apr

2nd

2026

09:00

Artificial Intelligence, B2B Tag

Enterprise-Grade Capability Doesn’t Have to Mean Enterprise-Grade Complexity

By Mike Napodano Enterprise-grade capability shouldn’t require enterprise-grade complexity. But for years, digital-first media companies have been forced into exactly that tradeoff: buy software built for companies ten times their size, or stitch together point solutions that introduce complexity and cap growth.

Apr

2nd

2026

07:58

Artificial Intelligence, B2B Tag

The Common Thread Across ANZ Broadcasters: A Rising Need for Agentic AI

By Sophie Herinckx AI is on everyone’s lips, and broadcasters around the world are undergoing one of the most significant technology transitions in decades. The largest theme I hear in speaking with our customers is that traditional systems, manual workflows, and siloed data are no longer capable of supporting the pace or complexity of converged, multiplatform advertising.

Mar

26th

2026

16:20

eBook: The Revenue Breakthrough for Digital Media

The Playbook for Digital-first media to Unify Data, Streamline Operations, and unlock scalable advertising growth The audiences are here. The demand is real.

Mar

26th

2026

15:26

Artificial Intelligence, B2B Tag

Your OMS Could Be Standing Between You and AI

By Nick Thor The biggest obstacle to AI in your ad operations might be sitting in your own infrastructure. Your OMS holds more data about your ad business than almost any other platform you operate, ranging from what inventory exists to what needs to be billed.

Mar

18th

2026

15:24

Emerging Tech, B2B Tag

Modernizing Advertising Management for the Digital-First Era

By Bryan Scivolette Digital media teams are experiencing the same growing tension. Advertising business complexity has significantly increased across formats, channels, and deal types, while the management tools have not kept pace. Digital publishers, streaming services, digital audio companies, and digital out-of home (DOOH) operators are all navigating this same pressure.

Mar

12th

2026

12:42

Artificial Intelligence, B2B Tag

When the Software Thinks for Itself: AI and Change Management

By David Dembowski Traditional software does what you tell it to do. You enter data, click a button, generate a report. The human is always in the driver’s seat. AI-powered software, especially agentic AI, is different.

Mar

11th

2026

09:42

The Strategic Case for Outsourcing Ad Operations

By Dharmesh Ramesh The advertising ecosystem is no longer linear. It is fragmented, automated, data-driven, privacy-regulated, and increasingly performance-accountable. Between programmatic pipes, CTV expansion, first-party data activation, and evolving compliance requirements, Ad Operations has become a technical, strategic function, not just an execution layer.

Mar

10th

2026

07:15

New Offerings, Artificial Intelligence

Operative Launches AOS Configuration for Digital

Operative, the preferred advertising management provider for the world’s leading media brands, today announced the launch of AOS for digital media, an AI-powered revenue management solution designed specifically to meet the needs of digital-first media organizations.■

Mar

4th

2026

18:09

Why Software Adoption is a Journey, Not a Destination: A Guide to Planning Your Software Transition

By David Dembowski We’ve all been there. Your company announces a shiny new software system, promises it will make your life easier, and schedules a go-live date. Two months later, half your team is still using the old spreadsheets, frustrated colleagues are working around the new system rather than with it, and productivity has somehow gotten worse instead of better.

Mar

4th

2026

17:24

Artificial Intelligence, B2B Tag

eBook: The AI Imperative

The 2026 Technical Guide for Media Companies AI is already reshaping how advertising gets planned, bought, and optimized. The question isn’t whether it will affect your business, it’s whether you’ll be ahead of it or behind it.

Example Partners

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Analyst insight reports

Punching up: local pay TV vs global OTT

Going native: production in the cloud

Build or buy in video streaming

Understanding European sports broadcasting

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