STAQ (Acquired By Operative)

STAQ (Acquired By Operative)Inactive

http://www.staq.com
https://www.linkedin.com/company/staq/

Revenue

Founded

2012

Headcount

2

Headquarters

US

Primary Segment

-

Ownership

Privately Owned

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Feb

19th

2026

12:03

Emerging Tech, B2B Tag

Media companies must embrace the era of athletes as creators

The traditional hierarchy of sports media is being flattened, and athletes are at the center of this shift. For decades, leagues produced the games, broadcasters paid for the rights to air them, and athletes were the “talent” showcased within those rigid ecosystems.

Feb

18th

2026

11:45

NBCU’s Winter Olympics sellout proves the value of linear streaming

Media companies are silently cheering NBCU’s news that they’ve sold out their Winter Olympics inventory. While the amount of content for sale on CTV and other digital platforms has exploded, premier content and especially live sports is still in high demand.

Feb

17th

2026

10:32

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Media Companies Gain Operations Observability With Operative, GraySwan Partnership

AI-based Data Visualization for Immediate, Easy-to-Use Business Intelligence NEW YORK, Feb. 17, 2026 (GLOBE NEWSWIRE) — Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced a partnership with GraySwan to bring AI-based data visualization and business operations observability to AOS and STAQ, its intelligent revenue management and reporting and analytics platforms.

Feb

12th

2026

10:18

Linear streaming comes of age

Linear streaming, multi-channel unification, and AI-driven efficiency will dominate broadcast media strategies, says Operative’s CEO. Broadcasters have experienced several years of major disruption. CTV and streaming have shaken longstanding linear content, audience and advertising models. Broadcasters saw shifting viewership accelerate, with 2025 marking a major turning point in the US and parts of Asia.

Jan

14th

2026

10:26

Big Data/Analytics, Artificial Intelligence, B2B Tag

Industry Insights: How audience data is redefining TV advertising performance

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and automation to sharpen ad targeting, improve campaign performance and redefine how inventory is valued.

Jan

14th

2026

10:09

Ed: Why the NBA’s Local Ratings Drop Signals a Streaming Shift

Op-Ed: Why the NBA’s Local Ratings Drop Signals a Streaming Shift Dave Dembowski, Chief Revenue Officer at Operative, discusses how consumer viewership habits are changing how NBA teams approach broadcasting. Streaming’s opportunity to turn over the NBA’s drop in local viewership The NBA is a huge, successful organization with record-breaking viewership this year.

Jan

12th

2026

11:14

Rewriting The Ad Playbook To Bring Linear & Streaming Together

After years of watching audiences migrate from linear to streaming, the media industry has hit a tipping point: Streaming is becoming the dominant mode of viewing. In live sports, long considered the last stronghold of linear TV, the shift is especially pronounced in local NBA broadcasting.

Jan

7th

2026

17:02

Industry Insights: How monetization models are being rebuilt for streaming

Industry Insights: How monetization models are being rebuilt for streaming-first audiences As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are rethinking how revenue is created, packaged and sustained. Part one of this Industry Insights roundtable examines how monetization strategies are shifting in response to changing viewer expectations, advertiser demands and competitive pressure from digital-native platforms.

Jan

5th

2026

11:13

Artificial Intelligence, B2B Tag

Operative Announces the New AOS Services Platform, Foundational Architecture Powering Media Monetization Everywhere

A services-based, intelligent foundation designed for multi-platform media businesses NEW YORK, Jan. 05, 2026 (GLOBE NEWSWIRE) — Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced a new AOS Services Platform, advancing its intelligent media management solution into foundational services for enterprise media companies.

Jan

2nd

2026

10:19

Artificial Intelligence, B2B Tag

2026 Outlook: Operative’s Dave Dembowski on agentic AI transforming media buying and selling

The broadcast and media industry is approaching a moment where long-discussed concepts must translate into operational reality. Audiences have moved to streaming platforms in substantial numbers, while advertisers are pushing for consistent access across linear TV, streaming and digital channels.

Dec

2nd

2025

18:30

Emerging Tech, B2B Tag

Broadcasters See More Potential in Programmatic Advertising

Back to News & Press Broadcasters See More Potential in Programmatic Advertising ‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ More Engagement, Less ‘Ad Fatigue’ In

Nov

29th

2025

01:34

Startup Mantra: Staq simplifies green building applications in realty industry

Pune: The adoption of sustainability in real estate has been sluggish. While the country’s first green building was built way back in 2005, the industry has been slow to pick up the added cost for such structures.

Hindustan Times

Example Partners

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