Swisscom Group, also known as Swisscom AG, is a publicly owned company headquartered in Switzerland. Founded in 1998, the company employs approximately 14,470 individuals and reported $18.2B in revenue as of 2025. The company specializes in IT services and IT consulting, functioning as a major telecommunications provider in Switzerland and Italy. The Swiss government owns 51.0 percent of Swisscom AG.
Swisscom's price hike, which took effect on April 1, 2026, increased mobile and internet plans by CHF 1.90 and TV and landline services by CHF 0.90, leading to a surge in customer cancellations and porting queues as many customers exercised special termination rights. This move creates a short-term trade-off of higher average revenue per user (ARPU) against increased churn and support costs, potentially impacting Q2 metrics. Previously, on March 31, a survey by bonus.ch indicated rising customer loyalty in the Swiss mobile market, with 54 percent of customers staying with their operator for over five years, signaling a stabilization after record churn in 2023 and 2024. Earlier, on March 30, Pierre Grydbeck, CEO of OWT, a Swisscom company, discussed digital transformation priorities in the Swiss market, highlighting the use of AI and Agentforce in customer projects during a Salesforce Spotlight episode.
Subscribe for full access to Swisscom Group's products in full detail
Subscribe for full access to Swisscom Group's revenue in full detail
Subscribe for full access to Swisscom Group's products in full detail 
