Symply, a privately owned company headquartered in the UK and a subsidiary of Global Distribution, was founded in 2015 and has approximately 10 employees. The company reported $1.3M in revenue as of 2023 and functions as a tier 3 media tech buyer. Symply specializes in designing and building workflow enhancement and storage solutions for the media and entertainment industry, Apple, and SMB users.
Symply discussed on March 6, 2026, that dedicated physical servers are no longer required for Veeam tape backups, emphasizing tape's "air-gap" as a cybersecurity gold standard for long-term data retention. This followed a February 4, 2026, breakdown of the impending 40TB LTO-10 cartridge, detailing its operation, target users, and cost-per-TB comparison with other LTO media as the storage industry prepared for its release. Earlier, on January 12, 2026, the company released the second episode of its podcast, featuring Archiware's David Fox, to argue for a "cloud-smart" hybrid approach over a "cloud-first" one for archiving. Previously, on December 6, 2025, Symply noted the capability to attach a 30TB LTO-10 tape drive to an Apple Mac Mini, providing a high-capacity storage option for long-term backups.