Symply, a privately owned company headquartered in the UK and a subsidiary of Global Distribution, was founded in 2015 and has approximately 10 employees. The company reported $1.3M in revenue as of 2023 and functions as a tier 3 media tech buyer. Symply specializes in designing and building workflow enhancement and storage solutions for the media and entertainment industry, Apple, and SMB users.
Symply recently analyzed the anticipated 40TB LTO-10 cartridge, discussing its functionality, target users, and cost-per-TB in comparison to other LTO media, as the storage industry prepared for its arrival in early February 2026. On January 12, 2026, the company released the second episode of its Symply Podcast, which featured David Fox from Archiware and explored hybrid archiving solutions, arguing for "cloud-smart" approaches over "cloud-first" strategies in real-world production environments. Previously, in December 2025, Symply highlighted the capability to attach a 30TB LTO-10 tape drive to an Apple Mac Mini, positioning it as a potentially useful, albeit pricey, solution for long-term backups with significant storage demands. This development followed the LTO Program's announcement on November 20, 2025, of an enterprise 40TB native (up to 100TB compressed) LTO-10 cartridge that operates with existing LTO-10 drives and features enhanced environmental resilience.
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