TDC Brands

TDC Brands

https://www.tdcbrands.dk
https://www.linkedin.com/company/tdcbrands/

Nuuday is a privately owned company headquartered in Denmark, with TDC Group as its parent company. Founded in 2019, Nuuday employs approximately 3,010 individuals and reported $2.1B in revenue as of 2024. The company functions as a telecommunications and digital services provider in Denmark, serving approximately six million customer relations across nearly all Danish households and businesses. Established in 2018 as the customer-facing service arm of the former TDC Group, following a strategic split from the infrastructure entity TDC NET, Nuuday operates a diverse house of brands including YouSee, Telmore, Hiper, Eesy, Fullrate, Relatel, and TDC Erhverv. It offers a comprehensive suite of connectivity, communication, and entertainment solutions, encompassing mobile, broadband, TV, and complex B2B services. Nuuday is currently undergoing a multi-year digital transformation, partnering with firms like Netcracker and Kyndryl, to replace legacy mainframe systems with a modern, cloud-native IT stack.

2024 Revenue

Founded

2019

Headcount

3,008

Headquarters

Denmark

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

Nuuday, the Danish operator, changed its name to TDC Brands on April 10, 2026, reviving the familiar parent company name that it moved away from in 2019. CEO Christian Thrane confirmed that this change will not involve a reorganisation. This follows TDC Group's decision seven years prior to brand its services division as Nuuday when it split it from its infrastructure activities, which it named TDC Net. Earlier, on December 5, 2025, Nuuday announced the closure of its 118 number inquiry service, effective January 1, 2026. The associated website, 118.dk, is scheduled to close on February 28, 2026. This decision stemmed from a significant reduction in call volume, which dropped from approximately 18.5 million calls in 2006 to around 200,000 in 2024.

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Apr

12th

2026

18:30

From Individual Leaders to Atomic Teams: A New Approach to Organisational Performance

Updated April 2026 By Kerry Summers (Content Marketing Coordinator, iVentiv) Key Takeaways 80% of teams experience some form of collaborative dysfunction Only 28% of organisations measure team performance Atomic teams provide a new model for

Apr

10th

2026

04:38

Nuuday changes name to TDC Brands

Danish operator Nuuday said it has changed its name to TDC Brands, echoing the familiar parent company name that it moved away from in 2019. TDC Group branded its services division as Nuuday seven years ago when it split it off from the infrastructure activities, which it decided to call TDC Net. CEO Christian Thrane says there will be no reorganisation.

Apr

9th

2026

18:30

Financial Results, B2B Tag

Denmark’s Nuuday returns to the ‘secure’ TDC brand

It’s back to the future for Danish service provider Nuuday, which has changed its name to TDC Brands, reviving the TDC name previously retired by its parent when it split into service provider and infrastructure arms.

Dec

5th

2025

08:36

From 18 million to 200,000 calls: 118 number inquiry service is now closing

[Translated] The telecommunications company Nuuday, which operates the service, writes in a press release.The background is that the number of calls has fallen significantly from around 18.5 million calls in 2006 to around 200,000 in

Dec

5th

2025

08:20

Corporate Restructuring, Emerging Tech, B2B Tag

Number Information Service Closes After New Year

[Translated] The Number Information Service 118 will close on January 1, 2026, and the website 118.dk will also close on February 28, 2026.Nuuday, the telecommunications company that operates the service, announced this in a press release.The number of calls has fallen significantly from around 18.5 million calls in 2006 to around 200,000 in 2024.Updated...

Dec

5th

2025

04:16

Historic Tele Service Closes January 1st

[Translated] A marked decline in usage and new rules that threaten, forces the telecommunications company Nuuday to close the public number inquiry service 118.

Oct

23rd

2025

13:13

Management Changes, CT_Monitor Company

Nuuday appoints head of strategy & transformation from Du

Danish service provider Nuuday has announced the appointment Thomas Soerensen as chief strategy & transformation officer with effect from 01 November. He joins the operator from the position of head of commercial strategy & planning at Du in the UAE. Soerensen has 20 years of experience at international telecom companies and telecom consulting at Bain & Company and Kearney, as well as a background in finance.

Sep

11th

2025

08:38

Artificial Intelligence, CT_Monitor Company

How Nuuday transformed CX using Forsta’s insights platform Forsta

How we helped Nuuday connect feedback across millions of interactions and drive consistent CX across a multi-brand telecom portfolio. The challenge Scaling feedback across brands—without losing sight of the customer As Denmark’s largest telecom provider, Nuuday manages millions of customer interactions across multiple beloved brands.

Sep

10th

2025

11:49

Management Changes, CT_Monitor Company

Nuuday appoints CTIO from Adamo Telecom

Danish telecoms service provider Nuuday has announced its appointment of Carlos Moreno Alonso as chief technology and information officer (CTIO) from 01 October, replacing Monika Gullin. Moreno Alonso joints the company from the same role at Spanish rural broadband operator Adamo Telecom. His 25 years in the telecoms sector includes time spent at Vodafone, as CIO in Spain and Italy, and head of IT strategy and IT at Vodafone Group in the UK.

Aug

26th

2025

18:30

CT_Monitor Company

Denmark’s Nuuday reorganised into consumer and business units

Danish service provider Nuuday has reorganised its operations in line with a new growth strategy with a new IT platform as a foundation. The operator is organising its brands in B2B and B2C divisions. A B2C division will include YouSee, Telmore, Hiper and eesy, which will be headed by YouSee CEO Christian Morgan.

Aug

21st

2025

11:37

Events, CT_Monitor Company

Danish national cyber security exercise takes place in October

Danish operator Nuuday said this year's annual 'Hele Danmark Oever' national cyber security exercise will start on 01 October at the D15 conference centre in Noerrebro with an opening speech by Minister for Public Security and Preparedness Torsten Schack Pedersen.

Aug

18th

2025

11:22

Management Changes, CT_Monitor Company

Nuuday appoints new communications director

Danish services provider Nuuday has announced its appointment of Tanja Frederiksen as its new communications director. She has fifteen years of experience in similar roles, including as global communications director at brewery Carlsberg and as head of corporate relations at insurer Tryg. She also has ten years of political experience at Christiansborg, the Danish Parliament, in various positions as an advisor and journalist.

Examples of Nuuday's suppliers include Tata Consultancy Services, Ateme and Synamedia.

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