Tenfield, a privately owned company headquartered in Uruguay, was founded in 1998 and employs approximately 100 individuals. The company reported $18.6M in revenue as of 2023, functioning as a tier 2 media tech buyer. It specializes in media and TV services, operating as a broadcasting corporation that holds the commercial rights to broadcast Uruguayan football and basketball.
On January 28, 2026, the Uruguayan Football Association (AUF) held a fourth intermediate meeting without reaching an agreement on TV money distribution, scheduling another session for Friday amidst Peñarol's stated position. This follows Tenfield securing live production rights for matches in Uruguay's top two football leagues on January 20, after matching an offer from Argentinian duo DirecTV/Torneos. Earlier in January, specifically on January 1, VTV, VTV Plus, and GolTV signals ceased broadcasting through cable operators in Uruguay following the expiration of their distribution contracts. Previously, on July 7, 2025, the AUF prepared to tender media rights to the top national league for the first time after a July 4 deadline passed without a new agreement with then-incumbent rights-holder Tenfield. This development came after the AUF won a legal battle at the Court of Arbitration for Sport on June 18, 2025, allowing it to continue negotiating a new media rights deal for top-flight clubs with the Tenfield agency.
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