Tenfield, legally operating as Tenfield S.A., is a privately owned company headquartered in Montevideo, Uruguay. Founded in 1998, with approximately 100 employees, the company reported $22.1M in revenue as of 2024 and functions as a tier 2 media tech buyer. It specializes in search, social, and retail media, operating as a commercial sports media and audiovisual production enterprise within Uruguay. Co-founded by Francisco "Paco" Casal, Enzo Francescoli, and Nelson Gutiérrez, Tenfield acquires, manages, and monetizes broadcasting rights. Its business model focuses on long-term collective agreements to produce and transmit Uruguay's professional football and basketball league systems.
On January 28, 2026, the Uruguayan Football Association (AUF) held a fourth intermediate meeting without reaching an agreement on TV money distribution, scheduling another session for Friday amidst Peñarol's stated position. This follows Tenfield securing live production rights for matches in Uruguay's top two football leagues on January 20, after matching an offer from Argentinian duo DirecTV/Torneos. Earlier in January, specifically on January 1, VTV, VTV Plus, and GolTV signals ceased broadcasting through cable operators in Uruguay following the expiration of their distribution contracts. Previously, on July 7, 2025, the AUF prepared to tender media rights to the top national league for the first time after a July 4 deadline passed without a new agreement with then-incumbent rights-holder Tenfield. This development came after the AUF won a legal battle at the Court of Arbitration for Sport on June 18, 2025, allowing it to continue negotiating a new media rights deal for top-flight clubs with the Tenfield agency.
Tenfield offers 3 products in the media and telecoms services industry. Tenfield's product portfolio comprises of broadcast television and radio and search, social, and retail media.
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Tenfield's revenues were less than $25M in 2024. Caretta Research has split Tenfield's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Tenfield's revenue breakdown subscribe to Caretta Portal.
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