The Brand Agency, a privately owned company headquartered in Australia and a subsidiary of WPP, was founded in 1991 and employs approximately 240 individuals. Functioning as a full-service, integrated communications company, it offers services in brand strategy, design, marketing strategy, advertising, digital transformation, data marketing, customer and user experience, product and service innovation, content production, media planning, buying and analytics, digital and social marketing, experiential marketing, internal branding, and corporate communications. The company operates as a digital, strategy, design, media, content, and activation agency, also providing social media consultancy. It emphasizes an integrated approach to addressing business challenges and serves clients across commercial, government, and not-for-profit sectors.