TBWA Hakuhodo

TBWA Hakuhodo is a privately owned company headquartered in Japan. Parented by Hakuhodo DY Holdings and TBWA\Worldwide, and founded in 2006, the company has approximately 350 employees, specializing in advertising, marketing, and media agencies. The company operates as a full-service advertising and brand experience agency, functioning as a joint venture between TBWA Worldwide and Hakuhodo. It blends disruptive creativity with deep-market insights (Sei-katsu-sha). Headquartered in Shibaura, the agency is known for its proprietary 'Disruption®' methodology. The company focuses on Experience Design, integrating traditional advertising with digital transformation (DX), social impact consulting, and AI-driven creative solutions.