The Larry H. Miller Company

News Summary:

On September 14, 2026, Swig, a brand owned by The Larry H. Miller Company, launched its seventh annual Save The Cups campaign to support women navigating breast cancer treatment and promote early detection. The initiative aims to raise more money this year, building on the nearly $2 million it has raised to support 169 women since 2020. Previously, on September 10, Miller Sports + Entertainment announced the return of Béisbol en Salt Lake, a two-day celebration of baseball and Hispanic culture scheduled for September 26-27 at The Ballpark at America First Square. The event will feature a two-game exhibition series headlined by Águilas de Mexicali and Jaguares de Nayarit from La Liga ARCO Mexicana del Pacífico. Earlier, on July 23, Alex Dunn, CEO of Swig, detailed the company’s expansion from a single southern Utah location to operating in 16 states in an article for The Salt Lake Tribune. This followed the Miller Family Automobile Foundation's July 10 announcement of its acquisition of Ford GT40 chassis P/1046 from noted collector Rob Kauffman. The acquisition reunites the three podium-finishing cars from the 1966 24 Hours of Le Mans, where P/1046 was the overall winner, under a single stewardship for the first time in modern history. On July 7, Swig signed a multi-unit franchise agreement with Derek and Michelle Hincks to expand its footprint across Chicago’s southwest suburbs.