The Recording Academy, also known as NARAS, is a privately owned organization headquartered in the US. Founded in 1957 with approximately 1,520 employees, the company functions as a tier 1 media tech buyer. The organization operates as a professional body, comprised of musicians, producers, engineers, and other music industry professionals dedicated to promoting and recognizing excellence in the recording arts. It is known for its Grammy Awards, which recognize achievements in the music industry concerning songs and music globally.
On April 3, 2026, Head of Presidential Special Projects and Creative Economy Dennis Itumbi stated that Kenya expects a major update on its bid to host the Grammy Awards before June of this year. Previously, on January 5, 2026, the Grammy Awards revived the Best Album Cover category, marking the first time in over five decades that the awards will honor visual artists responsible for album artwork, including designers, photographers, and art directors. This reintroduction recognizes the significant role of visual art in the music industry, with the category having been absent since 1973.
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The Recording Academy (NARAS) offers products in the media and telecoms services industry. The Recording Academy (NARAS)'s product portfolio comprises of search, social, and retail media.
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