Thryv

Thryv, a publicly owned company headquartered in Grapevine, Texas, was founded in 2017 and employs approximately 5920 individuals. The company reported $785.0M in revenue as of 2025. Functioning as a provider of marketer and agency technology, Thryv has transitioned from a legacy in print and digital marketing into a global Software-as-a-Service (SaaS) provider. It specializes in a cloud-based management platform engineered for small-to-medium-sized businesses (SMBs). Its business model involves leveraging cash flow from its Marketing Services segment, which includes Yellow Pages, to support the expansion and development of its SaaS segment. Thryv operates in the small business automation space, enabled by strategic acquisitions such as Sensis in Australia and Keap, to offer a unified suite of tools for CRM, lead generation, payment processing, and AI-driven marketing across North America, Australia, and New Zealand.