TOCA, also known as BARC - British Automobile Racing Club, is a privately owned organization headquartered in the UK. Founded in 1912, it operates with approximately 40 employees and reported $12.5M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in the organization and administration of motorsport events within the United Kingdom, notably overseeing the British Touring Car Championship (BTCC) and its associated support series, often referred to as the TOCA Tour.

Revenue

Founded

1912

Headcount

33

Headquarters

UK

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

The British Automobile Racing Club's (BARC) Ontario Centre will stage its 'Open Wheel Invitational' on July 25 at Canadian Tire Motorsports Park, with local teams offering car rentals for the event. Earlier, on April 7, three-time Motorsport Australia Supersprint Champion and 2022 Hill Climb Champion Dean Tighe announced he will compete in the 2026 British Hillclimb Championship, testing his skills against European competitors. Previously, on February 8, BARC and its Council awarded its highest honor, a BARC Gold Medal, to 2025 Formula 1 World Champion Lando Norris for outstanding achievement in motor racing by a British subject. This follows the January 19 appointment of Stuart Murray as the new British Touring Car Championship Sporting Director, where he assumed responsibility for overseeing the series' sporting and administrative operations, taking over from Dan Mayo. On January 18, BARC hosted a race meeting at Snetterton 300, featuring a packed program of championships competing on the 2.99-mile circuit.

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TOCA (BARC - British Automobile Racing Club) offers 2 products in the sports and media and telecoms services industries. TOCA (BARC - British Automobile Racing Club)'s product portfolio comprises of media and TV services and motorsports and cycling.
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TOCA (BARC - British Automobile Racing Club)'s revenues were less than $25M in 2023. Caretta Research has split TOCA (BARC - British Automobile Racing Club)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to TOCA (BARC - British Automobile Racing Club)'s revenue breakdown subscribe to Caretta Portal.
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TOCA (BARC - British Automobile Racing Club) sells broadcasting rights of its motorsports competitions to 3 companies globally, covering 2 countries. TOCA (BARC - British Automobile Racing Club)'s rights holders include YouTube.

Example Sports Rights Customers

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