TOCA, also known as BARC - British Automobile Racing Club, is a privately owned organization headquartered in the UK. Founded in 1912, it operates with approximately 40 employees and reported $12.5M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in the organization and administration of motorsport events within the United Kingdom, notably overseeing the British Touring Car Championship (BTCC) and its associated support series, often referred to as the TOCA Tour.
On February 8, 2026, the British Automobile Racing Club (BARC) Council awarded its Gold Medal, the organization's highest honor for outstanding achievement in motor racing by British subjects, to 2025 Formula 1 World Champion Lando Norris. Previously, on January 19, Stuart Murray began his tenure as British Touring Car Championship Sporting Director, taking over from Championship Co-ordinator Dan Mayo. Murray's new role encompasses overseeing the BTCC's sporting and administrative operations, including issuing regulations, managing team and driver relations, and ensuring event delivery. Earlier, on January 18, the BARC announced a race meeting at Snetterton 300, featuring multiple championship categories on the 2.99-mile circuit. This followed the January 11 announcement of "Touring Car Rewind: South" at Brands Hatch (Indy), presented by the BARC, Classic Touring Car Racing Club, and MotorSport Vision. This two-day meeting at the Kent track, which followed "Touring Car Rewind: North" at Oulton Park, showcased touring car entertainment around the Indy configuration.
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TOCA (BARC - British Automobile Racing Club) offers 2 products in the media and telecoms services and sports industries. TOCA (BARC - British Automobile Racing Club)'s product portfolio comprises of motorsports and cycling and media and TV services.
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TOCA (BARC - British Automobile Racing Club)'s revenues were less than $25M in 2023. Caretta Research has split TOCA (BARC - British Automobile Racing Club)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to TOCA (BARC - British Automobile Racing Club)'s revenue breakdown subscribe to Caretta Portal.
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TOCA (BARC - British Automobile Racing Club) sells broadcasting rights of its motorsports competitions to 3 companies globally, covering 2 countries. TOCA (BARC - British Automobile Racing Club)'s rights holders include YouTube.
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