TOCA, also known as BARC - British Automobile Racing Club, is a privately owned organization headquartered in the UK. Founded in 1912, it operates with approximately 40 employees and reported $12.5M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in the organization and administration of motorsport events within the United Kingdom, notably overseeing the British Touring Car Championship (BTCC) and its associated support series, often referred to as the TOCA Tour.
On June 17, 2026, Caterham Motorsport Championships joined the British Automobile Racing Club (BARC) for a race day at Donington Park. This followed the BARC's Ontario Centre announcing on April 24, 2026, its 'Open Wheel Invitational' weekend for July at Canadian Tire Motorsports Park. Previously, on April 7, 2026, three-time Motorsport Australia Supersprint Champion Dean Tighe confirmed his participation in the 2026 British Hillclimb Championship, competing against Europe’s elite hill climb competitors. Earlier, on February 8, 2026, the BARC Council bestowed its highest honor, a BARC Gold Medal, upon 2025 Formula 1 World Champion Lando Norris for outstanding achievement in motor racing by a British subject. This development came after Stuart Murray began his new role as British Touring Car Championship Sporting Director on January 19, 2026, overseeing the sporting and administrative operation of the BTCC and taking over from long-serving Championship Co-ordinator Dan Mayo.
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TOCA (BARC - British Automobile Racing Club) offers 2 products in the media and telecoms services and sports industries. TOCA (BARC - British Automobile Racing Club)'s product portfolio comprises of media and TV services and motorsports and cycling.
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TOCA (BARC - British Automobile Racing Club)'s revenues were less than $25M in 2024. Caretta Research has split TOCA (BARC - British Automobile Racing Club)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to TOCA (BARC - British Automobile Racing Club)'s revenue breakdown subscribe to Caretta Portal.
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TOCA (BARC - British Automobile Racing Club) sells broadcasting rights of its motorsports competitions to 3 companies globally, covering 2 countries. TOCA (BARC - British Automobile Racing Club)'s rights holders include YouTube.
Example Sports Rights Customers
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