Extreme H

http://www.extreme-e.com
https://www.linkedin.com/company/extremeelive/about/

Extreme H, also known as Extreme E, is a privately owned company headquartered in the United Kingdom. Founded in 2019, with approximately 60 employees, the company reported $27.9M in revenue as of 2024 and operates as a tier 2 media tech buyer. It specializes in sports tickets, merchandise, and sponsorship. Functioning as an international off-road racing series sanctioned by the Fédération Internationale de l'Automobile (FIA), the championship utilizes specialized hydrogen fuel cell vehicles to compete in remote global environments. Originally launched under an all-electric format for four seasons, it transitioned into the world’s first hydrogen-powered motorsport championship. Events are systematically staged in ecosystems affected by ecological threats, including desertification, glacial retreat, and coastal erosion, to highlight environmental degradation caused by climate change. The championship mandates a gender-equal sporting framework, requiring each independent racing outfit to field a mixed-driver lineup of one male and one female competitor who share equal driving responsibilities across all timed qualifying sessions and knockout finals.

2024 Revenue

Founded

2019

Headcount

Headquarters

United Kingdom

Primary Segment

Sports tickets, merchandise and sponsorship

Ownership

Privately Owned

News Summary:

Extreme E's all-electric SUV, the Odyssey 21, first revealed at the Goodwood Festival of Speed in 2019, features standardized equipment for all participants racing in extreme conditions. This follows a period when Extreme E demonstrated the capability of electric cars in challenging environments, a time when a shift towards electrification in motorsport, including Formula E, was palpable. Earlier, on November 6, 2025, Ali Russell of Extreme H discussed motorsport's evolution from electric to hydrogen, with the FIA Extreme H World Cup positioning hydrogen fuel as central to the transition to clean energy. Previously, on October 16, 2025, Extreme E continued its Legacy Programme by supporting a Turtle Conservation Initiative from King Abdullah University of Science and Technology, aimed at protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. On October 3, 2025, Extreme E and the FIA Extreme H World Cup unveiled the courses for two weeks of racing action in Qiddiya City.

Extreme H offers 4 products in the media and telecoms services and sports industries. Extreme H's product portfolio comprises of motorsports and cycling, sports tickets, merchandise and sponsorship and media and TV services.

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Extreme H's revenues were less than $50M in 2024. Caretta Research has split Extreme H's revenue into 4 different product categories, the largest of which is motorsports. For full access to Extreme H's revenue breakdown subscribe to Caretta Portal.

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