MTV Finland, also known as MTV Oy and Oy Mainos-TV-Reklam, is a privately owned company headquartered in Finland. Operating as a subsidiary of Schibsted Media, it is a tier 1 media tech buyer. Founded in 1957, the enterprise functions as the oldest commercial broadcaster in the Nordic region, primarily focusing on broadcast television and radio, and employs approximately 460 individuals. The company reported $236.4M in revenue as of 2025. It operates as a commercial television broadcasting and digital media corporation, offering a media portfolio across Finland that includes free-to-air television networks (MTV3, MTV Sub, and MTV Ava), specialized pay-television sports and lifestyle channels, and a national news network under the MTV Uutiset brand. It distributes its live and on-demand content catalog through its direct-to-consumer streaming platform, MTV Katsomo, monetizing its operations through user-driven digital subscription tiers and programmatic video advertising sales.
MTV Finland will see the return of the Big Brother format to Finland in autumn 2026, produced by Banijay Finland. Previously, on July 6, 2026, Elisa announced it resumed airing MTV channels, including MTV3, MTV Sub, and MTV Ava, on its Elisa Viihde entertainment service and cable television network. This followed a distribution agreement reached on July 3, 2026, which resolved a months-long dispute between Elisa and MTV after their partnership had terminated on May 13. Live broadcasts of the channels resumed on July 3. On June 30, 2026, parent company Schibsted published its 2025 annual report, indicating a strengthened position in the Nordic media market and noting clear results from becoming a standalone media company in summer 2024. Earlier, on June 29, 2026, MTV extended its exclusive domestic Finnish ice hockey rights through the 2031-32 season, a deal brokered by Commercial Sports Media.
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MTV Finland offers products in the media and telecoms services industry. MTV Finland's product portfolio comprises of broadcast television and radio.
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MTV Finland's revenues were less than $500M in 2025. All the revenue comes from linear (thematic channel groups).
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Examples of MTV Finland's suppliers include FreeWheel, Avid and IBM.
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MTV Finland currently holds 29 broadcasting rights for sports competitions including athletics, motorsports, ice hockey, soccer | association football and tennis.
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