Toffifee, also known as Toffifay in the United States, is a privately owned confectionery line headquartered in Germany. Developed and manufactured by August Storck KG, the brand was launched in West Germany in 1973 as a multi-textured confectionery line. It has since scaled its distribution footprint to encompass over 100 countries across Europe, North America, and international retail markets. The product features a multi-layered architectural composition structured as approximately 41% caramel, 37% nougat, 12% chocolate, and 10% hazelnut. Each piece consists of a molded, chewy caramel cup that contains a whole hazelnut core, which is filled with cocoa-infused hazelnut nougat cream and sealed with a dark chocolate button topping. The brand is mass-produced using continuous-pour confectionery molding pipelines at Storck's main manufacturing plants in Germany and is distributed in standardized, vacuum-sealed trays ranging from 4-piece impulse packs up to 96-piece gift boxes, anchoring cross-promotional retail campaigns alongside digital media platforms across the international snack market.

Revenue

Founded

1973

Headcount

-

Headquarters

Germany

Primary Segment

Other

Ownership

Privately Owned
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