Tone It Up

Tone It Up

https://my.toneitup.com/
https://www.linkedin.com/company/toneitup-com/

Tone It Up, a privately owned US media company founded in 2009, provides fitness and lifestyle content for women primarily through streaming services. As of 2023, the company employed approximately 50 people and generated revenue of around $25 million.

Revenue

Founded

2009

Headcount

41

Headquarters

US

Primary Segment

Media and TV services

Ownership

Privately Owned

Similar Companies

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Tone It Up offers products in the media and telecoms services industry. Tone It Up's product portfolio comprises of media and TV services.

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Tone It Up's revenues were less than $50M in 2023. All the revenue comes from video streaming.

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Dec

2nd

2025

14:00

Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women's Fitness Brand to Its Roots of Empowerment and Community

AUSTIN, Texas, Dec. 2, 2025 The Iconic Platform Enters a New Era of Wellness, Connection, and Authentic Sisterhood to Shape the Future of Wellness AUSTIN, Texas , Dec. 2, 2025 /PRNewswire/ -- Tone It Up , the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn , marking a powerful return to the helm of the brand she built from the ground up.

Dec

1st

2025

18:30

Management Changes, B2B Tag

Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women’s Fitness Brand to Its Roots of Empowerment and Community

Tone It Up, the leading women’s fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the helm of the brand she built from the ground up.

Tone It Up has suppliers like JW Player.

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