Tone It Up

Tone It Up

https://my.toneitup.com/
https://www.linkedin.com/company/toneitup-com/

Tone It Up, a privately owned company headquartered in the United States, founded in 2009, operates with approximately 50 employees. The company primarily focuses on media and TV services. It functions as a tier 1 media tech buyer, specializing in fitness and lifestyle content specifically for women.

2024 Revenue

Founded

2009

Headcount

37

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Privately Owned

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Tone It Up offers products in the media and telecoms services industry. Tone It Up's product portfolio comprises of media and TV services.

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Dec

2nd

2025

14:00

Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women's Fitness Brand to Its Roots of Empowerment and Community

AUSTIN, Texas, Dec. 2, 2025 The Iconic Platform Enters a New Era of Wellness, Connection, and Authentic Sisterhood to Shape the Future of Wellness AUSTIN, Texas , Dec. 2, 2025 /PRNewswire/ -- Tone It Up , the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn , marking a powerful return to the helm of the brand she built from the ground up.

Dec

1st

2025

18:30

Management Changes, B2B Tag

Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women’s Fitness Brand to Its Roots of Empowerment and Community

Tone It Up, the leading women’s fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the helm of the brand she built from the ground up.

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