Frndly TV is a privately owned company headquartered in the US. Founded in 2018, it employs approximately 40 individuals and reported $22.9M in revenue as of 2023. The company operates as a tier 2 media tech buyer. Functioning as a live and on-demand TV streaming service, Frndly TV specializes in offering media and TV content specifically tailored towards an audience looking for feel-good television.
Roku announced plans to acquire Frndly TV for $185 million in early May 2025. This acquisition was part of Roku's strategic pivot toward platform monetization and global expansion, as reported in their Q2 2025 results. These results showed $1.11 billion in revenue, a 15% year-over-year increase, with platform revenue reaching $975 million—an 18% year-over-year increase. Roku also reported better-than-expected first-quarter 2025 results, with a 16% jump in revenue to $1.02 billion, alongside the Frndly TV acquisition announcement. The acquisition positions Roku to compete with other streaming platforms in the live TV market.
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