Outside TV, a privately owned company headquartered in the United States, founded in 2010 and employing approximately 40 individuals, operates as a tier 1 media tech buyer. The company specializes in media and TV services, functioning as a video provider for the adventure sports and outdoor lifestyle category.
On June 23, 2026, Outside Inc. transformed from its origins as Outside magazine, which once set the gold-standard for long-form journalism about life outdoors, into a media ecosystem designed to inspire and guide people from the first tentative steps of their outdoor journeys to celebrating active-lifestyle achievements. Previously, on May 20, 2025, Outside Magazine released its Summer 2025 issue, featuring a new look, new stories, and a fresh perspective on outdoor topics, including meeting the real Albert Lin and visiting Kazakhstan for one of the rowdiest games ever played on horseback. This followed news from April 18, 2025, when Robin Thurston, a tech entrepreneur and former semi-professional cyclist, became the new owner of Outside magazine, hosting an introductory meeting with staff from his Boulder residence.