TotalPlay, a privately owned Mexican telecommunications company headquartered in Mexico, is a subsidiary of Grupo Salinas. Founded in 2010, the company employs approximately 7,910 individuals and reported $2.4B in revenue as of 2025. It functions as a tier 1 media tech buyer, specializing in operating a 100% fiber-optic network in Latin America. Its business model focuses on providing Triple Play services—high-speed internet, television, and telephony—to residential and business customers. TotalPlay delivers connectivity and an entertainment experience, characterized by offering 4K resolution and high-bandwidth symmetrical speeds in the Mexican market.
On April 23, 2026, Total Play reported revenue of Ps.11177 million and EBITDA of Ps.4849 million for the first quarter of 2026. During this period, the company added 115020 net subscribers in Totalplay Residencial, which strengthened service revenues, while EBITDA less Capex and interest reached Ps.883 million, its highest level ever recorded for a first quarter. Previously, on February 24, 2026, Total Play announced full-year 2025 revenues of Ps.45550 million and EBITDA of Ps.20608 million. For the full year 2025, gross profit increased 7% to Ps.38940 million, with the gross margin expanding three percentage points to 85%, and EBITDA less Capex and Interest reached a record high of Ps.2955 million. This follows an announcement on January 20, 2026, that Fitch Ratings used its Recovery Tool for Total Play Telecomunicaciones S.A.P.I. de C.V. when assigning Recovery Ratings and instrument ratings for issuers with Issuer Default Ratings of 'B+' or below.
TotalPlay offers 4 products in the media and telecoms services industry. TotalPlay's product portfolio comprises of telecoms and media and TV services.
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TotalPlay's revenues were over $1B in 2025. Caretta Research has split TotalPlay's revenue into 4 different product categories, the largest of which is enterprise broadband and voice. For full access to TotalPlay's revenue breakdown subscribe to Caretta Portal.
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