TotalPlay, a privately owned company headquartered in Mexico, is a tier 1 media tech buyer and a subsidiary of Grupo Salinas. Founded in 2010, the company employs approximately 7,910 individuals and reported $2.4B in revenue as of 2025. This Mexican telecommunications company specializes in providing Triple Play services, encompassing high-speed internet, television, and telephony, to residential and business customers. Operating a 100% fiber-optic network in Latin America, TotalPlay delivers connectivity and entertainment, offering 4K resolution and high-bandwidth symmetrical speeds in the Mexican market.
TotalPlay reported Ps.11,360 million in revenue and Ps.5,074 million in EBITDA for the second quarter of 2026 on July 28, adding 121,572 net residential subscribers. The company also saw EBITDA less Capex and interest reach Ps.769 million and reduced its debt with cost during the period. This followed an assessment on May 6 by Fitch Ratings, which indicated that Mexico's telecom sector is entering a more credit-supportive phase. Fitch noted operators are reining in capital expenditure, prioritizing deleveraging, and monetizing existing networks, which should support stronger free cash flow and gradual credit metric improvement from 2026, despite intense competition. Earlier, on April 23, TotalPlay announced revenues of Ps.11,177 million and EBITDA of Ps.4,849 million for the first quarter of 2026. During that period, the company added 115,020 net subscribers in Totalplay Residencial and recorded EBITDA less Capex and interest at Ps.883 million, marking the highest level ever for a first quarter.
TotalPlay offers 4 products in the media and telecoms services industry. TotalPlay's product portfolio comprises of media and TV services and telecoms.
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TotalPlay's revenues were over $1B in 2025. Caretta Research has split TotalPlay's revenue into 4 different product categories, the largest of which is consumer broadband. For full access to TotalPlay's revenue breakdown subscribe to Caretta Portal.
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