TotalPlay, a privately owned company headquartered in Mexico, is a tier 1 media tech buyer and a subsidiary of Grupo Salinas. Founded in 2010, the company employs approximately 7,910 individuals and reported $2.4B in revenue as of 2025. This Mexican telecommunications company specializes in providing Triple Play services, encompassing high-speed internet, television, and telephony, to residential and business customers. Operating a 100% fiber-optic network in Latin America, TotalPlay delivers connectivity and entertainment, offering 4K resolution and high-bandwidth symmetrical speeds in the Mexican market.

2025 Revenue

Founded

2010

Headcount

7,906

Headquarters

Mexico

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

On May 6, 2026, Fitch Ratings indicated that Mexico's telecom sector is entering a credit-supportive phase as operators, including TotalPlay, rein in capital expenditure, prioritize deleveraging, and monetize existing networks. This tighter capital discipline should support stronger free cash flow and gradual credit metric improvement from 2026, despite intense competition in fixed-line services. Previously, on April 23, 2026, TotalPlay reported revenues of Ps.11,177 million and EBITDA of Ps.4,849 million for the first quarter of 2026. The company gained 115,020 net subscribers in Totalplay Residencial during the period, bolstering service revenues, while EBITDA less Capex and interest reached Ps.883 million, marking its highest level ever recorded for a first quarter. This followed TotalPlay's full-year 2025 results, announced on February 24, 2026, which showed revenues of Ps.45,550 million and EBITDA of Ps.20,608 million. Gross profit for 2025 increased 7% to Ps.38,940 million, with the gross margin expanding three percentage points to 85%, and EBITDA less Capex and Interest reached a record high of Ps.2,955 million for the year.

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TotalPlay offers 4 products in the media and telecoms services industry. TotalPlay's product portfolio comprises of media and TV services and telecoms.
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TotalPlay's revenues were over $1B in 2025. Caretta Research has split TotalPlay's revenue into 4 different product categories, the largest of which is consumer broadband. For full access to TotalPlay's revenue breakdown subscribe to Caretta Portal.
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Examples of TotalPlay's suppliers include Google, MediaKind and Ateme.

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