Trace

Trace, a privately owned company headquartered in France, founded in 2003, employs approximately 540 individuals. The company reported $22.5M in revenue as of 2023. Functioning as a tier 2 media tech buyer, Trace specializes in broadcast television and radio. It operates as a media company focused on afro urban music and entertainment, delivering content through television channels, radio stations, and digital platforms to an audience of 350 million people across over 189 countries. The company specifically targets French-speaking fans of afro urban culture globally, particularly in Sub-Saharan Africa, Europe, the Caribbean, and the Indian Ocean.