Treasure Data, a privately owned software development company founded in 2011 and headquartered in the US, employs approximately 580 people. Its primary offering is a customer data platform.
On August 26, 2025, the company announced its recognition as a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B Q3 2025. The company attributed this to its capabilities to deliver real-time personalized customer experiences powered by AI agents and trusted data. The company's support for UID2 enables brands to send first-party audiences, including UID2 segments, to The Trade Desk platform for activation. Brands may also receive log-level exposure data and conversion signals from The Trade Desk platform for use in the company's Diamond Record, a real-time customer ID system. The company also hosted CDP World 2025, a two-day event connecting global CX and data leaders, focusing on AI-driven cross-channel campaigns and providing hands-on AI-powered personalization training.
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