News Summary:
On September 18, 2026, Trip.com observed a fivefold increase in orders through its AI shopping assistant, TripGenie, over the past year, with nearly 60% of interactions leading to actual bookings. Earlier the same day, Trip.com and Mastercard partnered with Network International to launch an AI-powered travel booking solution, leveraging TripGenie and Mastercard’s Agent Suite for Merchants. This initiative, showcased as a global first at the Arabian Travel Market, anticipates a phased rollout and commercial launch in early 2027. Also on September 18, Trip.Biz, Trip.com Group's business travel brand, introduced Agent ONE at its Transform 2026 event in Singapore. This AI suite, comprising four specialized agents, aims to streamline the end-to-end business travel lifecycle, potentially reducing booking times by 90% for travelers and simplifying oversight for travel managers. Previously, on September 18, Citi released a research report maintaining a "Buy" rating on Trip.com Group Limited, noting that online travel agency platforms were approaching festive periods. Despite tepid overall travel demand in the third quarter due to macroeconomic conditions, extreme weather, and elevated oil prices, market demand improved slightly in August.