Tripadvisor, a publicly owned company headquartered in the US, specializes in software development and employs approximately 6,030 individuals. The company operates as a travel guidance company that runs a website and mobile app built on user-generated content, aggregating over a billion reviews and opinions on nearly 8 million businesses, including accommodations, restaurants, and attractions. Users leverage the platform to research travel plans, find deals, and make bookings. Operating in 43 markets and 22 languages, Tripadvisor also owns a portfolio of subsidiary travel media brands and businesses, such as Viator, TheFork, and Cruise Critic.