Virgin Media Television (VMTV) appointed Animo TV executive Lorraine O’Donovan as its head of in-house programming on July 28, tasking her with overseeing the development and production of original content across various genres. Earlier the same day, VMTV announced new documentaries and the return of "Gogglebox Ireland," providing a first look at its upcoming autumn schedule. The broadcaster indicated its factual programs would address subjects including the housing crisis, education system pressures, women's health, and online abuse, focusing on the lived experiences of real people. In June, Virgin Media Television and Gala Retail crowned the winners of the second annual "Ireland’s Best Baker" and "Junior Baker of the Year 2026" following a national search. This follows the May 21 announcement that VMTV's Anthony Nilan would join executives from ABC Australia and UKTV to discuss future commissioning strategies at Content London, scheduled for November 30 to December 3.
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