TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
Innovid partnered with Omnicom Media and Disney Advertising on June 24, 2026, to reduce ad repetition in streaming, utilizing Innovid's platform for Connected TV (CTV) ad serving, creative personalization, and measurement. This follows Innovid by Mediaocean's recognition as a leader in the 2026 SPARK Matrix™: AdTech Platform by the Indian-based ad-tech firm QKS Group. The accolade, announced on June 19, 2026, spotlights Innovid’s AI-driven workflow engine, NIVO, for its ability to unify creative delivery, measurement, and optimization across CTV, digital, and social channels. Innovid's NIVO system connects various specialized agents, from predictive creative scoring to campaign reporting, through natural language prompts to streamline creative campaigns.
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