TVSquared, a privately owned UK-based company founded in 2012 and acquired by Innovid, employs approximately 70 people. Its primary offering is a cloud-based platform providing advertising services, specifically focusing on television advertising attribution. This platform delivers real-time analytics and insights into television advertising campaigns, allowing advertisers to assess, refine, and enhance their campaign effectiveness. As of 2023, the company continues to operate within this sector.
Innovid received 76 badges in the G2 Fall 2025 Reports, including top rankings in creative management, display, mobile, and video. On an unspecified date, QKS Group named Innovid the Most Valuable Pioneer (MVP) for its AI-first architecture and leadership in embedding intelligence across the advertising lifecycle. This recognition was also highlighted in QKS Group's September 2025 report, "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," which introduced a new AI maturity model for the AdTech landscape and again designated Innovid as the MVP for 2025. The report was released on September 8, 2025.
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