TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
Innovid earned 33 badges in the G2 Fall 2026 Reports on October 1, 2026, securing #1 Enterprise rankings in Creative Management Platforms and Mobile Advertising. This recognition, based on over 375 verified customer reviews with an average 4.1/5 rating, reinforced Innovid's position as a unified platform for creative delivery, measurement, and optimization. Previously, on September 30, the company detailed how its NIVO AI tool provides answers for Meta campaigns grounded in Meta's own data, aimed at helping enterprise media teams act on data more efficiently. This followed a live walkthrough with Meta on September 25, demonstrating NIVO AI, now powered by Meta's ads MCP server, which summarizes campaign health, surfaces anomalies, and pinpoints creative requiring attention. Innovid initially introduced NIVO as its AI core and the agentic engine behind a toolset for Ad Ops on September 24. Earlier, on September 14, Innovid announced its plans to showcase NIVO at ANA Masters of Marketing 2026, describing it as an AI built to turn signals into action across the advertising lifecycle.
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