TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
Innovid announced on February 19, 2026, the general availability (GA) of full Reddit ads management within its Social Ads Manager. This expansion integrates Reddit into a unified cross-platform workflow, aiming to simplify how marketers plan, activate, and manage social advertising across platforms. The integration, which Innovid also detailed on February 18, supports creative trafficking, campaign setup, delivery measurement, and optimization for Reddit campaigns alongside other major social platforms. Innovid initially announced the general availability of this Reddit campaign management within its Social Ads Manager on February 17.
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