TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
On August 11, 2026, Innovid completed Ads API integrations with Reddit, making campaign activation and measurement on the platform available within its third-party buying system. This development follows a July 22, 2026, report highlighting Innovid's partnership with Meta, aimed at assisting brands in connecting creator content to broader brand performance through Partnership Ads and omnichannel activation.
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