TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
On April 29, 2026, Innovid released the latest edition of its Feature Beat series, introducing three measurement enhancements to give media teams more precise visibility into how advertising translates into business outcomes. The update focuses on lower-funnel accountability through expanded purchase measurement, granular source-level attribution, and in-platform vertical benchmarks. Previously, on April 23, Innovid made its Hypermode execution layer available to the market. This tool streamlines social advertising workflows across platforms including Meta, Pinterest, Reddit, Snapchat, and TikTok, with claims it can cut campaign setup time by up to 80% and reduce manual workload by as much as 10x for early adopters.
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