TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
On March 30, 2026, Innovid's Alicia Moses discussed Reddit integration within the company's Social Ads Manager with StreetFight. Previously, on March 13, Innovid announced a strategic integration partnership with Olyzon, an agentic decisioning layer for TV advertising. This collaboration combines Olyzon’s predictive CTV decisioning with Innovid’s cross-platform measurement for converged TV environments, aiming to provide advertisers and agencies with a more structured and accountable approach to investment across connected TV and linear. Earlier, on March 8, Amanda Glen Smith discussed building a client culture that prioritizes human-first change and holds under pressure.
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