UC Davis Athletics, a non-profit organization headquartered in the US, was founded in 1905 and operates with approximately 100 employees, having reported $65.8M in revenue as of 2023. The entity functions as a tier 2 media tech buyer, specializing in media and TV services for its athletic teams, the UC Davis Aggies, which represent the University of California, Davis.

Revenue

Founded

1905

Headcount

95

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Non-profit

News Summary:

UC Davis Athletics recorded a record-setting Give Day on April 19, 2026, raising $652,122 from 1,817 donors for its student-athletes, programs, and departmental initiatives. This 10th annual campaign marked the most successful Give Day in the department's history, setting new records for total dollars raised and overall participation. Previously, on March 10, 2026, UC Davis Athletics hosted its fourth annual Women in Leadership Panel, bringing together accomplished Aggie alumni to share their professional journeys and leadership insights with current student-athletes in recognition of Women's History Month. Earlier in the year, on January 14, 2026, UC Davis Athletics announced a new three-year partnership with Baron Championship Rings, establishing the company as the Official Championship Ring Partner and exclusive provider for championship, Hall of Fame, and varsity rings. This followed a January 8, 2026 announcement detailing strategic adjustments to its sport sponsorship model, which will take effect beginning in the 2026-27 academic year. Further back, on October 6, 2025, UC Davis Athletics partnered with FanWord, an AI-powered platform, to transform how it shares stories of its student-athletes, coaches, and community.

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UC Davis Athletics offers 3 products in the sports and media and telecoms services industries. UC Davis Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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UC Davis Athletics's revenues were less than $50M in 2023. Caretta Research has split UC Davis Athletics's revenue into 3 different product categories, the largest of which is search, display and digital publishing. For full access to UC Davis Athletics's revenue breakdown subscribe to Caretta Portal.
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