Unity, also known as Unity Software, is a publicly owned company headquartered in the US. Founded in 2004, and with approximately 7,760 employees, the company reported $1.8B in revenue as of 2025. Functioning primarily in RTB and programmatic, Unity provides a platform for creating and operating real-time 3D (RT3D) content.
Roblox rolled out new AI software on May 1, 2026, designed to help developers build professional-grade games within its ecosystem, a move that positions Roblox as a direct competitor to established game engines such as Unity and Unreal Engine. Previously, on April 30, 2026, researchers introduced GaToo, a modular and reusable gamification plugin built for the Unity engine to simplify the integration of gamification elements into professional virtual training applications and reduce custom development effort. This follows discussions on April 28, 2026, regarding the technical complexities of building multiplayer games with Unity, highlighting the distinction between the Unity client codebase and separate game server infrastructures often utilizing languages like Go, JavaScript/TypeScript, or C#.
Unity offers 3 products in the media tech, enterprise tech and ad tech and services industries. Unity's product portfolio comprises of generative AI, RTB and programmatic and graphics.
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Unity's revenues were $1.8B in 2025. Caretta Research has split Unity's revenue into 3 different product categories, the largest of which is mobile ad network, which represents 62% of Unity's revenue.
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