News Summary:
Creatives at the Art of Craft festival, held last week on March 24, 2026, discussed how artificial intelligence (AI) amplifies human creativity when used intentionally, shifting focus from mere efficiency. Previously, on November 30, 2025, Thinkbox and British Arrows championed behind-the-scenes craft in TV advertising, featuring visual effects (VFX) work for Virgin Media O2’s ‘Walrus Whizzer’ as part of 'The Art of Craft: VFX' series. Earlier, Untold Studios launched in 2018 as the first visual effects (VFX) studio to operate entirely on the cloud, a concept it had proposed to Amazon Web Services (AWS), as highlighted on November 17, 2025. This followed news from November 11, 2025, when agency adam&eveDDB reunited Taika Waititi, production company Hungryman, and Untold Studios to produce the Walt Disney Company’s Christmas film, "Best Christmas Ever," centered on a little girl and her animated doodle, building on their previous collaboration for "The Boy and the Octopus."
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