Upfluence, a privately owned company headquartered in the United States, was founded in 2013 and has approximately 130 employees. It provides marketer and agency technology, functioning as an influencer marketing platform for eCommerce and social commerce. The company helps brands and agencies generate online sales through creators, affiliates, and ambassadors, offering a dedicated solution for eCommerce brands. Upfluence assists brands in driving online sales through organic influencer partnerships, leveraging social data, brand affinity, and authenticity to facilitate customer-to-influencer conversion. Its data-driven approach to influencer marketing serves over 1300 clients.
On August 28, 2026, Upfluence's Jaice was identified as an example of a "Layer 1 in-platform campaign agent" within a review of the best AI agents for influencer marketing. This category of agents runs workflows inside a paid platform, alongside others such as GRIN’s Gia and Passionfroot’s Zest.
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