USA Curling is a privately owned entity based in the United States. Founded in 1958, the organization operates with approximately 50 employees. As the National Governing Body for the Olympic and Paralympic sport of curling in the U.S., it focuses on spectator sports related to curling.

2024 Revenue

Founded

1958

Headcount

47

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 17, 2026, USA Curling introduced a new coaching structure for its High Performance Program under High Performance Director Brad Gushue, as part of efforts to build more international success. Previously, on July 23, 2026, the organization confirmed updated qualification procedures for the 2026 World Mixed Doubles Playdown, the 2027 Mixed Doubles Nationals, and the 2027 Junior Mixed Doubles Nationals. On July 20, 2026, ticket sales opened for the 2027 Men's & Women's National Championships in West Des Moines. Earlier, on July 13, 2026, USA Curling announced updates to its membership championship registration, following a 2023-24 shift that changed membership from a club-based mandate to a voluntary offering. This followed a June 16, 2026, announcement that the 2027 World University Games would be held in Changchun, China, from January 15-25, 2027, an event for which USA Curling historically held a playdown to determine a Team USA representative and funded most related expenses.

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USA Curling offers 4 products in the media and telecoms services and sports industries. USA Curling's product portfolio comprises of winter sports, search, social, and retail media and sports tickets, merchandise and sponsorship.
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USA Curling's revenues were less than $25M in 2024. Caretta Research has split USA Curling's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to USA Curling's revenue breakdown subscribe to Caretta Portal.
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