USA Curling, a privately owned entity headquartered in the US, founded in 1958 with approximately 50 employees, and reported $31.2M in revenue as of 2023. The organization functions as a tier 2 media tech buyer offering media and TV services, and serves as the National Governing Body for the Olympic and Paralympic sport of curling in the U.S.

Revenue

Founded

1958

Headcount

45

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On April 28, 2026, Team Kunkel, consisting of Jeff Kunkel, Woody Wu, Kenny Duncan, Matt O’Brien, and Hal Brown, with Coach Jeff Baird, won the 2026 USA Curling Five-and-Under National Championship held in Seattle. This followed the start of the ACE & Company World Mixed Doubles Championship in Geneva, Switzerland, which began on April 25 and is scheduled to conclude on May 2. Earlier, on April 23, the ACE & Company World Senior Men’s & Women’s Curling Championships, open to curlers 50 years of age and older, also commenced in Geneva, with the U.S. represented by teams Smith and Farbelow. Concurrently, USA Curling announced the Portage Curling Club in Portage, Wisconsin, as the host for the 2027 College National Championship, a role previously held by the Schenectady Curling Club in New York for the 2026 Nationals. Previously, on April 21, USA Curling designated the Dallas-Fort Worth Curling Club in Irving, Texas, to host the 2026 Men’s & Women’s Arena Club National Championships from November 11-15, 2026, for curlers who play on prepped skating ice.

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USA Curling offers 4 products in the sports and media and telecoms services industries. USA Curling's product portfolio comprises of sports tickets, merchandise and sponsorship, winter sports and search, social, and retail media.
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USA Curling's revenues were less than $25M in 2023. Caretta Research has split USA Curling's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to USA Curling's revenue breakdown subscribe to Caretta Portal.
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