USA Swimming

USA Swimming

http://usaswimming.org
https://www.linkedin.com/company/usa-swimming/

USA Swimming, a non-profit organization headquartered in the US, founded in 1980 with an estimated 620 employees, reported $51.1M in revenue as of 2024. The organization is also classified as a tier 2 media tech buyer. It specializes in water sports, functioning as the national governing body for swimming in the United States.

2024 Revenue

Founded

1980

Headcount

620

Headquarters

US

Primary Segment

Water sports

Ownership

Non-profit

News Summary:

USA Swimming announced on March 29, 2026, its plan to utilize a points system to determine the Open Water team for the 2026 Pan Pacific Championships, with the pool team having been announced last summer. Previously, on January 23, 2026, the organization officially confirmed an increase in financial support for professional National Team athletes, formalizing CEO Kevin Ring's announcement made on the SwimSwam Podcast last month. This followed the January 22, 2026, announcement of two changes to National Team operations for 2026, including a selection meet for the World Short Course Championships. On January 20, 2026, USA Swimming renewed its partnership with OMEGA, extending its role as the Official Timekeeper through 2029, continuing a collaboration that began in 2007. Earlier in January, on January 15, 2026, USA Swimming updated its financial projections for the 2025 fiscal year, now expecting a loss exceeding $1 million due to a decline in revenue, contrasting with an earlier projected surplus.

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USA Swimming offers 2 products in the sports and media and telecoms services industries. USA Swimming's product portfolio comprises of water sports and media and TV services.

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USA Swimming's revenues were less than $100M in 2024. Caretta Research has split USA Swimming's revenue into 2 different product categories, the largest of which is aquatics and swimming. For full access to USA Swimming's revenue breakdown subscribe to Caretta Portal.

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Apr

13th

2026

00:17

Partnerships and Alliances, Emerging Tech, B2B Tag

CrewLAB Partners with #WeRideTogether and USA Swimming to Advance Athlete Safety in Coaching Software

New in-app Safety Resources Button gives athletes and coaches immediate access to crisis support, mental health resources, and safeguarding education “CrewLAB provides our member clubs with a MAAPP-compliant, practical, day-to-day communication solution that reinforces transparency

Associated Press

Mar

29th

2026

23:48

Events, B2B Tag

USA Swimming to Utilize Points System to Determine Open Water Team for Pan Pacs

USA Swimming to Utilize Points System to Determine Open Water Team for Pan Pacs The pool team set to represent the United States at the 2026 Pan Pacific Championships was announced at the end of last summer, but open water selections are still to be determined.

Jan

23rd

2026

16:22

USA Swimming Confirms APA Funding Increase For 2026

After USA Swimming CEO Kevin Ring broke the news last month on the SwimSwam Podcast that the organization would increase its financial support for professional National Team athletes, the national governing body made it official in a press release on Thursday.

Jan

22nd

2026

23:54

USA Swimming Announces Changes to National Team Operations; Selection Meet to Be Held for World Short Course Champs

USA Swimming Announces Changes to National Team Operations; Selection Meet to Be Held for World Short Course Champs USA Swimming, the National Governing Body of swimming in the United States, today announced two changes to its National Team operations for 2026.

Jan

20th

2026

07:10

Partnerships and Alliances, B2B Tag

USA Swimming and OMEGA Extend Longstanding Partnership

USA Swimming today announced the renewal of its partnership with OMEGA, which will continue serving as the Official Timekeeper of USA Swimming through 2029. OMEGA has been the exclusive timing partner of USA Swimming since 2007, marking 18 years of collaboration that has captured every touch, turn, and record-breaking moment in the pool.

Jan

15th

2026

11:58

Financial Results, B2B Tag

USA Swimming Expecting $1.07 Million Loss In 2025 After Previously Projecting Surplus

USA Swimming updated its financial projections for the 2025 fiscal year during its most recent Board of Directors meeting on December 8, with a decline in revenue resulting in an expected loss of more than $1 million for the year.

Jan

13th

2026

11:26

Awards and Recognitions, B2B Tag

Mike Unger Selected as Ben Franklin Award Recipient – College Swimming and Diving Coaches Association

January 13, 2025 — The College Swimming & Diving Coaches Association of America (CSCAA) is proud to announce that Mike Unger, a longtime leader in the swimming community whose work has shaped elite competition, event management, and the global presentation of the sport, has been selected as the recipient of the 2026 CSCAA Ben Franklin Award.

College Swimming & Diving Coaches Association of America

Jan

11th

2026

18:30

Partnerships and Alliances, B2B Tag

USA Swimming Announces New Partnership with Endless Pools as the Official Swim Spas Supplier

USA Swimming today announced a new multi-year partnership with Endless Pools, naming the company the Official Swim Spas Supplier of USA Swimming through 2028. Beginning January 1, 2026, Endless Pools will provide USA Swimming member clubs, fans, and event attendees with access to its innovative aquatic fitness and swimming products.

Dec

28th

2025

06:30

Emerging Tech, B2B Tag

The Heart Rate Zone Formula Is Flawed, Especially For Women. Here's How To Rethink Your Training.

T hese days, everyone from the average Susan to the hardcore data-loving wellness enthusiast has the technology to track just about anything in the name of self-optimization. A ring wearable tells you how many minutes of deep sleep you got last night.

Dec

16th

2025

18:30

American Professional Athlete APA Support Increased From $39k to $45k

American athletes who are members of the Athlete Partnership Agreement (APA) with USA Swimming will be seeing their annual support increase from $39,000 a year to $45,000 a year. USA Swimming CEO Kevin Ring went on the SwimSwam podcast, which was released today, and he announced that the professional athletes who were members of the APA would be receiving a 15% increase in annual support, their first increase since the inception of the APA in 2010.

Dec

16th

2025

18:30

USA Swimming To Increase Professional Athlete APA Support By 15% Starting In January 2026

In more news coming out of the SwimSwam Podcast with Kevin Ring, he told SwimSwam that, beginning in January of 2026, the USA Swimming Athlete Partnership Agreement (APA) will be increasing their professional athlete support by 15%.

Dec

15th

2025

18:30

USA Swimming Plans to Add Short Course Selection Meet For 2026 SC World Championships

USA Swimming CEO Kevin Ring told SwimSwam today that USA Swimming will be hosting a Short Course World Championships selection meet in SCM during the fall of 2026. Earlier today, SwimSwam Editor-in-Chief Braden Keith interviewed new USA Swimming CEO Kevin Ring for the SwimSwam podcast with the intention of asking the “hard questions”.

USA Swimming has suppliers like Eon Media.

Example Suppliers

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USA Swimming sells broadcasting rights of its aquatics and swimming competitions globally.

Example Sports Rights Customers

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