USC Athletics, a non-profit organization headquartered in the US, operates with approximately 300 employees and functions as a tier 1 media tech buyer. The organization's main product is spectator sports, and it is dedicated to supporting the athletic teams that represent the University of Southern California (USC), located in Los Angeles, California.
On February 4, 2026, LOLA became the Official Clean Period Care Product Partner of USC Athletics, expanding access to clean period care products across select athletic venues. In December 2025, USC Athletics maintained its department record 94 percent Graduation Success Rate (GSR), matching the previous year's all-time high and marking the 11th consecutive year the Trojans have set or matched their GSR record, an improvement of 27 percentage points since 2005. Earlier, on June 10, 2025, 151 student-athletes earned a spot on the Spring Academic All-Big Ten team. This followed reactions on June 6, 2025, to a federal judge's approval of a historic settlement in the House v. NCAA case, which allows universities to pay student-athletes starting as early as July 2025. Previously, on June 5, 2025, USC selected Learfield for a new 15-year partnership focused on revenue generation, NIL, and fan engagement for Trojan Athletics and the Los Angeles Memorial Coliseum, utilizing Learfield’s Fanbase platform for data and insights.
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USC Athletics offers products in the media and telecoms services industry. USC Athletics's product portfolio comprises of media and TV services.
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