News Summary:
On September 8, 2026, Usercentrics released its 2026 State of Digital Trust Report, which links a decline in "accept all" clicks on cookie banners to both consent fatigue and greater awareness of data privacy. The report, commissioned by Usercentrics and conducted by Sapio Research, surveyed 11,000 consumers across the United States, United Kingdom, Germany, Spain, Italy, the Netherlands, and Sweden. Previously, on September 3, 2026, information from this same report indicated that 48% of consumers click "accept all" less often than they did three years prior, while only 23% click it more often. Earlier, on September 2, 2026, June Bolneo, Usercentrics' Senior Content Manager, spoke at Business of Apps London 2026, arguing that privacy acts as an underused growth lever rather than solely a compliance cost. This follows Usercentrics' announcement on August 27, 2026, that both Usercentrics CMP and Cookiebot™ by Usercentrics retained G2 leader status in the Fall 2026 reports across global and segment categories.
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