Usercentrics, a privately owned German company founded in 2017, develops software specializing in consent management solutions. Employing approximately 230 people, the company focuses on providing data privacy tools for the digital landscape.
Usercentrics' consent management platform (CMP) helps companies comply with regulations such as GDPR and CCPA. The CMPs earned and maintain Gold Tier certification in Google’s CMP Partner Program and are recognized as ‘app ready’ partners with App CMP. A guide was published on setting up server-side tracking for Shopify stores to improve data accuracy, maintain privacy compliance, and prepare for a cookieless future. Additionally, a checklist was provided to help marketers manage the increased traffic and privacy demands during Black Friday.
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Usercentrics offers products in the ad tech industry. Usercentrics's product portfolio comprises of data, targeting and identity.
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