Vicinity Media is a privately owned South African company founded in 2013 that provides real-time bidding (RTB) and programmatic advertising solutions. Employing approximately 50 people, the company's technology focuses on location-based advertising, utilizing proprietary first-party location data obtained through opt-in from users on its network of premium publisher sites. Vicinity Media's services target mobile advertisers and publishers globally, offering location-specific targeting capabilities refined by factors such as search terms, device type, time, and weather conditions. In 2023, the company's revenue was less than $10 million.

Revenue

Founded

2013

Headcount

50

Headquarters

South Africa

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Vicinity Media offers products in the ad tech industry. Vicinity Media's product portfolio comprises of RTB and programmatic.
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