Vicinity Media

Vicinity Media is a privately owned company headquartered in South Africa. Founded in 2013, it employs approximately 50 individuals and specializes in advertising services, focusing on location ad technology and data. The company serves a global community of mobile advertisers and publishers, utilizing exclusive, purpose-built, location-based technology. It leverages proprietary first-party location data, built via opt-in from consenting users across a network of directly integrated premium publisher sites, to deliver contextual and meaningful advertising experiences rooted in location accuracy. These campaigns are designed to be traceable on its premium network. Vicinity Media harnesses technology and location expertise to provide street-level location targeting, aiming to drive mobile users into advertiser locations. It targets users based on criteria such as search term, handset type, time of day, day of the week, and specific weather conditions in exact locations.