Vicinity Media

Vicinity Media is a privately owned company headquartered in South Africa. Founded in 2013, with approximately 50 employees, the company specializes in RTB and programmatic solutions. It operates as a location ad technology and data business, serving a global community of mobile advertisers and publishers using location based technology. Vicinity leverages proprietary 1st party location data, built via opt-in from consenting users across a network of premium publisher sites, to help clients deliver contextual advertising experiences rooted in location accuracy, with campaigns traceable on its network. The company harnesses technology and location expertise to deliver street level location targeting, driving mobile users into advertiser locations, and further targets users based on search term, handset type, time of day or day of the week, and specific weather conditions in exact locations.