Vicinity Media

Vicinity Media is a privately owned South African company founded in 2013 that provides real-time bidding (RTB) and programmatic advertising solutions. Employing approximately 50 people, the company's technology focuses on location-based advertising, utilizing proprietary first-party location data obtained through opt-in from users on its network of premium publisher sites. Vicinity Media's services target mobile advertisers and publishers globally, offering location-specific targeting capabilities refined by factors such as search terms, device type, time, and weather conditions. In 2023, the company's revenue was less than $10 million.