Visual Endeavors

News Summary:

Visual Endeavors' Aron Altmark is scheduled to speak at Santa Cruz New Tech on September 9, 2026, addressing the intersection of art and engineering in immersive experience design. Previously, on March 30, 2026, Altmark, now part of Hovercraft Ventures, articulated ambitions to bring immersive art experiences, akin to those seen at The Sphere, to more public spaces. He noted that the technology underpinning large-scale digital art is typically costly and often out of reach for smaller artists and venues, a challenge his venture aims to address. This initiative followed Hovercraft Ventures' acquisition of Visual Endeavors in early February 2026. Hovercraft Ventures, a global experience and innovation platform, purchased the Santa Cruz, California-based design and creative solutions agency. Visual Endeavors is recognized for its immersive work across live entertainment, brand activations, and experiential installations, having contributed to projects such as the Backstreet Boys and Zac Brown Band residencies at The Sphere, as well as tours for Green Day, Deftones, and Morgan Wallen, utilizing in-house technical solutions like PixelCannon.