W-Sport is a privately owned company headquartered in Ireland, founded in 2021, and operating with approximately 10 employees. The company's main product is broadcast television and radio, and it functions as a tier 1 media tech buyer. W-Sport focuses on women's sports and provides a 24/7 linear channel.
On September 8, 2026, W-Sport, the international broadcaster dedicated exclusively to women’s sports, announced a media rights partnership with ATHLOS, the all-women’s professional track and field league. Per the agreement, W-Sport will broadcast ATHLOS London live on its linear channel and owned digital streaming platforms, alongside delayed and on-demand replays from StoneX Stadium on September 18th. Earlier, on March 4, 2026, W-Sport expanded its European distribution by launching its channel on DELTA Fiber in the Netherlands, strengthening its presence in a key European market. This followed W-Sport's deal on August 20, 2025, with telecoms heavyweight AIS for the Thai market, making its 24/7 broadcast channel available on the AIS Play OTT app and linear televisions via the AIS Playbox channel, continuing its global expansion push in Asia.
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