Washington State University Athletics, a non-profit organization headquartered in the US, employs approximately 180 individuals and reported $123.3M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the entity provides media and TV services, operating as the official athletics website for the Washington State University Cougars.
On Saturday, August 30, 2025, Washington State Cougars played Idaho Vandals at home, with the game airing on CBS Sports Network. The Cougars then played North Texas Mean Green on Saturday, September 13, 2025, at DATCU Stadium in Denton, Texas. This game aired on ESPNU. The Cougars lost to North Texas 59-10. The Cougars began the season with a 2-0 record before this loss.
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Washington State University Athletics offers 3 products in the sports and media and telecoms services industries. Washington State University Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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Washington State University Athletics's revenues were less than $100M in 2023. Caretta Research has split Washington State University Athletics's revenue into 3 different product categories, the largest of which is search, display and digital publishing. For full access to Washington State University Athletics's revenue breakdown subscribe to Caretta Portal.
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