Watch IT! is a privately owned company headquartered in Egypt. Founded in 2019, it employs approximately 40 individuals and reported $2.5M in revenue as of 2023. It functions as a tier 3 media tech buyer. The company specializes in media and TV services, operating as a subscription streaming service and production company.
On September 15, 2025, Sensrad AB, a Swedish company, received an order from Watch IT for the Sensrad Hugin D1 Radar. This radar, powered by Arbe's chipset, will be incorporated into Watch IT's collision prevention system for recreational boats. The system provides reliable perception and navigation support in various weather and lighting conditions. This order follows six months of collaboration and system evaluation between Sensrad and Watch IT, resulting in Watch IT's first order for the Hugin D1 Radar. The radar solution represents a first-of-its-kind safety and perception solution for recreational boats.
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