Watching That is a privately owned company founded in 2016 and headquartered in the UK. The company specializes in video data and analytics, providing audience measurement services for the OTT industry. With a team of around 20 employees, Watching That has established itself as a key player in the video analytics market, offering a range of services to help businesses understand their audience and optimize their video content.
Watching That, a provider of ad-supported streaming technology, announced several updates and partnerships in 2023. In January, the company revealed that the 2024 US elections would be the most streamed in history, with a significant investment in political advertising. In February, Watching That announced a partnership with Foxtel Australia, emphasizing the industry's focus on ad-supported streaming content. Product updates rolled out throughout the year aimed to improve functionality, streamline processes, and provide greater insights. In June, the company highlighted the complex calculations required to match ad inventory for a typical 24-hour broadcast. In July, Watching That shared an anecdote about a streaming broadcaster who experienced a week-long disruption in ad serving, emphasizing the importance of monitoring and maintaining ad operations.
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Watching That offers products in the media tech industry. Watching That's product portfolio comprises of video data and analytics.
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