Watching That, a privately owned UK company founded in 2016, provides video data and analytics services. Employing approximately 20 people, the company focuses on audience measurement for the over-the-top (OTT) media industry. As of 2023, its annual revenue was less than $10 million.
Foxtel Australia adopted the platform on an unspecified date. On an unspecified date, product updates and enhancements were released, improving functionality, streamlining processes, and providing greater insights. The upcoming 2024 US elections, scheduled for an unspecified date in November 2024, are expected to be the most streamed election and feature the largest political advertising spend in streaming history. The company noted the challenges of real-time decision-making with limited data, similar to casino gambling, and the need for efficient digital ad delivery in a fast-paced environment to maximize revenue.
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Watching That offers products in the media tech industry. Watching That's product portfolio comprises of video data and analytics.
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Watching That's revenues were less than $10M in 2023. All the revenue comes from video player and QOS analytics.
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