Whatfix

Whatfix, a privately owned company founded in 2013 and headquartered in the US, employs approximately 1100 people. Its primary business is software development, specifically creating a digital adoption platform (DAP). This platform provides interactive guidance overlays for various applications, offering real-time assistance, self-service support, and user feedback mechanisms. Whatfix incorporates product analytics and artificial intelligence to improve software utilization, boost productivity, and facilitate data-driven decision-making within organizations.