Whirlpool, a privately owned company headquartered in the US, was founded in 1911 and operates with approximately 10,010 employees. The company specializes in home appliances, a sector in which its flagship brand has driven innovations, notably introducing the first automatic washing machine in 1948 and earning over 20 CES® Innovation Awards. Its appliances incorporate technologies and features such as the Whirlpool® App, which allows users to start dinner preparation remotely, and the Load & Go™ Dispenser, designed to automatically add the correct amount of detergent for laundry loads.