Wootag is a Privately Owned company headquartered in Singapore. Founded in 2015, with approximately 30 employees, it reported $4.0M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in conferencing, ecommerce, and customer journey technology. Wootag operates as a visual marketing SaaS company, providing visual interactive solutions that enable brands to discover and leverage video or displays to enhance the customer experience, increase engagement, and analyze results on a real-time basis.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
News Summary:
WPP OpenDoor, Amazon's dedicated WPP unit, partnered with Wootag to launch two Prime Video content discovery campaigns. These campaigns, rolled out last month, utilize AI-powered emotion-sensing technology integrated into Prime Video's digital ad ecosystem. The technology shifts from traditional "because you watched..." recommendations to "because you feel..." recommendations, offering mood-specific content suggestions. This interactive ad experience uses emotion recognition to personalize content recommendations.
Wootag offers products in the enterprise tech industry. Wootag's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Wootag's revenues were less than $10M in 2023. All the revenue comes from enterprise video and real-time streaming platforms.
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