Wootag, a privately owned Singaporean company founded in 2015, provides software-as-a-service (SaaS) solutions for visual marketing. Employing approximately 30 people, the company focuses on conferencing, e-commerce, and customer journey technologies. Its products aim to improve customer experiences through interactive video and display solutions, allowing brands to track engagement in real time. In 2023, Wootag's revenue was less than $10 million.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
News Summary:
WPP OpenDoor, Amazon's dedicated WPP unit, partnered with Wootag to launch two Prime Video content discovery campaigns. These campaigns, rolled out last month, utilize AI-powered emotion-sensing technology integrated into Prime Video's digital ad ecosystem. The technology shifts from traditional "because you watched..." recommendations to "because you feel..." recommendations, offering mood-specific content suggestions. This interactive ad experience uses emotion recognition to personalize content recommendations.
Wootag offers products in the enterprise tech industry. Wootag's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Wootag's revenues were less than $10M in 2023. All the revenue comes from enterprise video and real-time streaming platforms.
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