Wootag, a privately owned Singaporean company founded in 2015, provides software-as-a-service (SaaS) solutions for visual marketing. Employing approximately 30 people, the company focuses on conferencing, e-commerce, and customer journey technologies. Its products aim to improve customer experiences through interactive video and display solutions, allowing brands to track engagement in real time. In 2023, Wootag's revenue was less than $10 million.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
News Summary:
Wootag noted the overwhelming, yet energizing experience of attending SaaStr Annual on unspecified dates, resulting in identifying over 50 potential customers. Wootag also discussed the changing marketing landscape, emphasizing the importance of personalized and platform-ready experiences over flashy formats and large budgets. The company addressed the Connected TV (CTV) revolution and its potential for interactive, data-driven advertising, contrasting it with traditional TV's passive viewing experience. Furthermore, Wootag highlighted the limitations of traditional digital advertising metrics like ad views, advocating for a focus on meaningful interactions and impact. Finally, the company stressed the importance of data-driven insights in understanding audience behavior for campaign optimization.
Wootag offers products in the enterprise tech industry. Wootag's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Wootag's revenues were less than $10M in 2023. All the revenue comes from enterprise video and real-time streaming platforms.
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