WorldSBK

WorldSBK

http://www.worldsbk.com
https://www.linkedin.com/company/dorna-wsbk/

WorldSBK, also known as Superbike World Championship, is privately owned and headquartered in Italy. Founded in 1988, the company has approximately 40 employees. Specializing in spectator sports, it operates as a tier 1 media tech buyer. WorldSBK functions as a silhouette-class road racing series based on heavily modified production motorcycles, also known as superbike racing, and consists of a series of rounds held on permanent racing facilities.

2024 Revenue

Founded

1988

Headcount

42

Headquarters

Italy

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

WorldSBK and EICMA revealed a new collaboration on August 9, 2026, designating the tenth round of the 2026 WorldSBK Championship at the Cremona circuit, scheduled for September 25-27, as the EICMA Italian Round. This agreement strengthens the partnership between the Championship and the motorcycle exposition. Previously, on July 27, 2026, reports indicated that the FIM Superbike World Championship could return to Sepang International Circuit in 2027, potentially ending a decade-long absence and following the circuit’s return to hosting Formula 1 in 2026. Earlier, on July 9, 2026, WorldSBK stars, including legends Fogarty, Bayliss, Bautista, and Bulega, participated in the Goodwood Festival of Speed to celebrate Ducati's centenary, ahead of the Prosecco DOC UK Round at Donington Park. This followed WorldSBK's confirmation on June 19, 2026, that it would no longer race at Phillip Island, moving the Australian Round to a different circuit, a decision that mirrored MotoGP's prior departure from the venue.

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WorldSBK offers 3 products in the sports and media and telecoms services industries. WorldSBK's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.

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WorldSBK's revenues were less than $25M in 2024. Caretta Research has split WorldSBK's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to WorldSBK's revenue breakdown subscribe to Caretta Portal.

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Aug

9th

2026

03:00

Events, B2B Tag, Events and Conferences, Marketing and Promotional Activities, Partnerships

WorldSBK and EICMA reveal new collaboration ahead of major 2026 events

EICMA has announced a new collaboration with the WorldSBK Championship that’s set to take centre stage at two major events in 2026. The new agreement means that round ten of the 2026 WorldSBK Championship, which takes place at the Cremona circuit on 25–27 September, will now officially be called the EICMA Italian Round.

Aug

7th

2026

06:30

Events, B2B Tag, Events and Conferences, Marketing and Promotional Activities, Partnerships

EICMA and WorldSBK strengthen their partnership with the EICMA Italian Round and a landmark presence at the 2026 exhibition

The world-famous motorcycle exposition and WorldSBK have reached a momentous agreement with beneficial implications to ticket-holding fans WorldSBK and EICMA are proud to announce an expanded collaboration that will bring the Championship and the world's leading motorcycle exhibition closer than ever before.

Jul

27th

2026

23:03

B2B Tag, Events and Conferences

WorldSBK Could Return to Sepang in 2027 – iMotorbike News

Sepang could welcome back WorldSBK in 2027 after more than a decade away, following the circuit’s return to hosting Formula 1 in 2026. Subscribe to our Instagram channel for the latest info and news! The FIM Superbike World Championship (WorldSBK) could be set for a long-awaited return to Sepang International Circuit in 2027, according to reports from Italian publication Motosprint, potentially ending an absence that stretches back more than a decade.

Jul

9th

2026

01:00

Events, B2B Tag, Events and Conferences

WorldSBK stars celebrate Ducati's centenary aboard iconic machines at Goodwood Festival of Speed

Legends of the Championship past and present, including Fogarty, Bayliss, Bautista and Bulega, gave the historic English hill climb a go Ahead of this weekend's Prosecco DOC UK Round at Donington Park, six MOTUL FIM Superbike World Championship riders headed for the famous Goodwood hillclimb as they joined Ducati's centenary celebrations at the 2026 Goodwood Festival of Speed.

Jun

19th

2026

02:54

Events, B2B Tag

WorldSBK joins MotoGP in abandoning Phillip Island

WorldSBK has confirmed that it will no longer race at Phillip Island in the future after sealing a move to another circuit for the Australian Round. The championship has followed the lead of MotoGP in moving away from the iconic Australian circuit.

Jun

16th

2026

01:00

Watch EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano

Highlights EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano Catch up on the best moments from Round 7 of the 2026 WorldSBK campaign from Italy

Jun

14th

2026

10:36

Losing home WorldSBK podium “hurts” for Axel Bassani: “It’s part of the game”

A first podium since round one looked to be on the cards for Axel Bassani at the Misano WorldSBK before he crashed out late on. Bassani had been running in third place in Race 1 from the start as he started strongly and Yari Montella got pushed backwards.

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2

Highlights FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2 Records extended, new ones made and more as WorldSBK concludes at Misano

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race!

Highlights FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race! Catch up on the best action from the 10-lap dash in WorldSBK at Misano

Jun

13th

2026

13:15

“Fantastic” Superpole triggers “positive” Misano WorldSBK Saturday for Alex Lowes

Alex Lowes enjoyed a “fantastic” Superpole as part of a “positive” Saturday for himself and Bimota at the Misano WorldSBK. It was the Emilia-Romagna Round of 2025 that saw Bimota on the front row for the first time in WorldSBK with the KB998 thanks to Axel Bassani, a result Lowes repeated this year with a different milestone as he became the first non-Ducati rider to qualify on the front row in Superpole this year.

Jun

13th

2026

10:47

Events, B2B Tag

WorldSBK and Misano World Circuit extend agreement until 2031

WorldSBK: The MOTUL FIM Superbike World Championship will continue racing at Misano World Circuit “Marco Simoncelli” until 2031, following a new agreement between WorldSBK and Santa Monica SpA. Announced during the 2026 Pirelli Emilia-Romagna Round, the extension confirms the long-term future of one of the Championship’s most established venues.

Jun

13th

2026

01:00

Watch "I wouldn't be happy with a P8 normally, but today I think I can smile about it"

Interview "I wouldn't be happy with a P8 normally, but today I think I can smile about it" - Oliveira on comeback race The #88 made his return to WorldSBK action at Misano and secured

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