WorldSBK

WorldSBK

http://www.worldsbk.com
https://www.linkedin.com/company/dorna-wsbk/

WorldSBK, also known as Superbike World Championship, is a privately owned company headquartered in Italy, founded in 1988 with approximately 40 employees. The company, which reported $11.4M in revenue as of 2023, functions as a tier 2 media tech buyer and specializes in media and TV services. It operates a silhouette-class road racing series based on heavily modified production motorcycles, also known as superbike racing, which consists of a series of rounds held on permanent racing facilities.

Revenue

Founded

1988

Headcount

34

Headquarters

Italy

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On June 19, 2026, WorldSBK confirmed its departure from the Phillip Island circuit, opting to move its Australian Round to another venue and following MotoGP's lead in abandoning the iconic Australian circuit. Previously, the championship concluded Round 7 of its 2026 campaign in Misano, Italy, where extended highlights released on June 16 documented history made and records rewritten. During the Misano event, racer Axel Bassani crashed out late in Race 1 on June 14 while running in third place, losing a potential first podium since round one. Bassani had started strongly, pushing Yari Montella backward. The Misano races also featured dramatic action in Race 2 and the Tissot Superpole Race, with further records extended and new ones made.

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WorldSBK offers 3 products in the media and telecoms services and sports industries. WorldSBK's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.

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WorldSBK's revenues were less than $25M in 2024. Caretta Research has split WorldSBK's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to WorldSBK's revenue breakdown subscribe to Caretta Portal.

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Jun

19th

2026

02:54

Events, B2B Tag

WorldSBK joins MotoGP in abandoning Phillip Island

WorldSBK has confirmed that it will no longer race at Phillip Island in the future after sealing a move to another circuit for the Australian Round. The championship has followed the lead of MotoGP in moving away from the iconic Australian circuit.

Jun

16th

2026

01:00

Watch EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano

Highlights EXTENDED HIGHLIGHTS: History made and records rewritten as WorldSBK hits Misano Catch up on the best moments from Round 7 of the 2026 WorldSBK campaign from Italy

Jun

14th

2026

10:36

Losing home WorldSBK podium “hurts” for Axel Bassani: “It’s part of the game”

A first podium since round one looked to be on the cards for Axel Bassani at the Misano WorldSBK before he crashed out late on. Bassani had been running in third place in Race 1 from the start as he started strongly and Yari Montella got pushed backwards.

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2

Highlights FREE HIGHLIGHTS: More history is made at Misano in dramatic WorldSBK Race 2 Records extended, new ones made and more as WorldSBK concludes at Misano

Jun

14th

2026

01:00

Watch FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race!

Highlights FREE HIGHLIGHTS: History continues to made at Misano in WorldSBK during the Tissot Superpole Race! Catch up on the best action from the 10-lap dash in WorldSBK at Misano

Jun

13th

2026

13:15

“Fantastic” Superpole triggers “positive” Misano WorldSBK Saturday for Alex Lowes

Alex Lowes enjoyed a “fantastic” Superpole as part of a “positive” Saturday for himself and Bimota at the Misano WorldSBK. It was the Emilia-Romagna Round of 2025 that saw Bimota on the front row for the first time in WorldSBK with the KB998 thanks to Axel Bassani, a result Lowes repeated this year with a different milestone as he became the first non-Ducati rider to qualify on the front row in Superpole this year.

Jun

13th

2026

10:47

Events, B2B Tag

WorldSBK and Misano World Circuit extend agreement until 2031

WorldSBK: The MOTUL FIM Superbike World Championship will continue racing at Misano World Circuit “Marco Simoncelli” until 2031, following a new agreement between WorldSBK and Santa Monica SpA. Announced during the 2026 Pirelli Emilia-Romagna Round, the extension confirms the long-term future of one of the Championship’s most established venues.

Jun

13th

2026

01:00

Watch "I wouldn't be happy with a P8 normally, but today I think I can smile about it"

Interview "I wouldn't be happy with a P8 normally, but today I think I can smile about it" - Oliveira on comeback race The #88 made his return to WorldSBK action at Misano and secured

Jun

12th

2026

01:00

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Brembo To Become Sole Brake Supplier to WorldSBK In 2027 And Introduce Ceramic Brakes

Leading Italian equipment manufacturer Brembo is to become the official supplier of brakes to the WorldSBK class in 2027, formalizing a situation which exists in practice, as pretty much all of the WorldSBK teams already use Brembo brakes.

Jun

12th

2026

01:00

Watch FREE HIGHLIGHTS: Home hero on top, riders close behind as WorldSBK hits Misano

Highlights FREE HIGHLIGHTS: Home hero on top, riders close behind as WorldSBK hits Misano Catch up on all the action from the opening day of the 2026 Pirelli Emilia-Romagna Round

Jun

12th

2026

01:00

Watch "200 races is not an easy goal to achieve... I'm proud"

Interview "200 races is not an easy goal to achieve...

Jun

11th

2026

01:00

Watch Rato "excited" for first home round in WorldSBK, evaluates his rookie campaign after six rounds

Interview Rato "excited" for first home round in WorldSBK, evaluates his rookie campaign after six rounds Mattia Rato made his debut in WorldSBK this year and reflected on his first six rounds in the Championship

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