WorldSBK

WorldSBK

http://www.worldsbk.com
https://www.linkedin.com/company/dorna-wsbk/

WorldSBK, also known as Superbike World Championship, is a privately owned company headquartered in Italy, founded in 1988 with approximately 40 employees. The company, which reported $11.4M in revenue as of 2023, functions as a tier 2 media tech buyer and specializes in media and TV services. It operates a silhouette-class road racing series based on heavily modified production motorcycles, also known as superbike racing, which consists of a series of rounds held on permanent racing facilities.

Revenue

Founded

1988

Headcount

34

Headquarters

Italy

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On May 2, 2026, Ducati rider Yari Montella secured a front-row position at the Hungarian WorldSBK, reversing a previous negative impact from the 2025 event at Balaton Park, where he finished seventh and 10th in long races and DNF'd the Superpole Race. Previously, on May 1, Iker Lecuona, despite topping both practice sessions on Friday at Balaton Park by over 0.1 seconds ahead of teammate Nicolo Bulega, stated he was "not the favourite" for a win at the Hungarian WorldSBK. This followed WorldSBK FP2 at Balaton Park on April 30, which saw Ducati teammates contend for P1. Earlier, on April 29, Danilo Petrucci aimed to build on progress shown at the preceding Assen round. The MOTUL FIM Superbike World Championship returned for its Motul Hungarian Round on April 28, marking the second-ever round at Balaton Park Circuit, a tricky layout Pirelli engineers rated 7 out of 10 for tyre stress.

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WorldSBK offers 3 products in the sports and media and telecoms services industries. WorldSBK's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.

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WorldSBK's revenues were less than $25M in 2023. Caretta Research has split WorldSBK's revenue into 3 different product categories, the largest of which is video streaming. For full access to WorldSBK's revenue breakdown subscribe to Caretta Portal.

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May

25th

2026

05:44

Alex Lowes explains curious Bimota WorldSBK testing decision

Bimota opted to avoid the best track conditions at the Misano WorldSBK test last week in order to focus on the weaknesses of the KB998. One of the bike’s major pitfalls in WorldSBK since it entered the championship last year has been performance in hot conditions, which was also a problem with the ZX-10RR the KB998 effectively replaced in 2025.

May

22nd

2026

01:00

Watch PURE ARAGON: WorldSBK heads to MotorLand Aragon as 2026 heats up

PURE ARAGON: WorldSBK heads to MotorLand Aragon as 2026 heats up Just a couple of weeks on from an epic weekend in Czechia, WorldSBK is taking on MotorLand Aragon RELIVE MOST: Defining duels, epic scraps

May

17th

2026

01:00

WorldSBK RACE 2: Brilliant battles, dramatic moments and more from Most

WorldSBK RACE 1: Teammates duel it out in must-watch Most Race 1!

May

17th

2026

01:00

FREE HIGHLIGHTS: Fights ignite in WorldSBK at Most as the Czech Round concludes in style

WorldSBK RACE 1: Teammates duel it out in must-watch Most Race 1!

May

17th

2026

01:00

WorldSBK executive director on Chinese brand of motorcycle

Czech-WorldSBK/Chinese Motorcycle Brand

May

15th

2026

10:57

WorldSBK confirms several rule changes effective from 2026

WorldSBK has revealed a set of regulation tweaks including the delayed start procedure, which is now the same as in MotoGP. From this weekend’s Czech WorldSBK round in Most, if a race is delayed the countdown to the warm-up lap will now resume at the 5-minute board, instead of the 3-minute board.

May

14th

2026

11:15

Nicolo Bulega's mammoth journey from historic WorldSBK race to Ducati MotoGP test

Nicolo Bulega has detailed the huge car journey he had to make in order to get from the Hungarian WorldSBK round to Tuscany for his first 850cc MotoGP test with Ducati. Bulega’s Hungary WorldSBK round was already a milestone weekend for the Italian, who took his 14th, 15th, and 16th consecutive race wins in the championship, surpassing the record of 13 held by Toprak Razgatlioglu since the middle of 2024.

May

14th

2026

01:00

"I’m coming to fight for top five or even a podium, why not?" - Montella plans to fight at the front at Most"

WorldSBK RACE 1: Shock names at the front as history is made at Balaton Park WorldSBK SUPERPOLE RACE: Elbows out action in red-flagged race at Balaton Park WorldSSP RACE 2: Four riders separated by a

May

14th

2026

01:00

SBK® TECH DIVE: Racing in the rain – how to set up a Superbike

Gerloff hopes to keep rolling after Hungary: "We’ve gotten closer to what feels good to me" "I’m coming to fight for top five or even a podium, why not?" - Montella plans to fight at

May

3rd

2026

18:30

Gordon Ritchie WorldSBK Blog: Ducati Cupdate

Ducati, for all its modern-day domination of MotoGP and WorldSBK, has been a lot of things over its racing history. Until WorldSBK came along and promoted Ducati from occasional high profile production-derived winners to serial World Champions in all regards, Ducati were seen as a quirky performance brand but not really a superior racing breed.

May

2nd

2026

05:45

Ducati rider goes from “worst weekend of my career” to WorldSBK front row

The Hungarian WorldSBK only returned to the calendar in 2025 but its immediate impact on Yari Montella was affirmatively negative; the Italian, though, has reversed that in 2026. Montella’s results were not dreadful at Balaton Park last year, finishing seventh and 10th in the two long races, although he DNF’d the Superpole Race.

May

1st

2026

18:30

WorldSBK RACE 1: Shock names at the front as history is made at Balaton Park

FULL SESSION: Ducati teammates battle it out for P1 in WorldSBK FP1 at Balaton Park FULL SESSION: Lap record is smashed in WorldSBK Superpole at Balaton Park FULL SESSION: Little to separate the top three

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