WorldSBK, also known as Superbike World Championship, is a privately owned company headquartered in Italy, founded in 1988 with approximately 40 employees. The company, which reported $11.4M in revenue as of 2023, functions as a tier 2 media tech buyer and specializes in media and TV services. It operates a silhouette-class road racing series based on heavily modified production motorcycles, also known as superbike racing, which consists of a series of rounds held on permanent racing facilities.
On February 20, 2026, WorldSBK commenced its 2026 season with Free Practice 1 at Phillip Island, where rider Bassani expressed determination to achieve a podium finish. Previously, on February 19, the championship held Free Practice 3 (FP3) and a red-flagged Free Practice 2 (FP2) session, continuing the action at Phillip Island. Also on February 19, WorldSBK announced a new multi-year collaboration with Brembo, designating the group led by Matteo Tiraboschi as the innovation partner for the Motul FIM Superbike World Championship. This partnership brings together entities sharing a passion for racing and a commitment to excellence in production-based motorcycle competitions, defined by machines originating as road-going motorcycles before refinement for elite racing.
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