Zong, also known as Zong CMPak Ltd, Zong China Mobile Pakistan, or China Mobile Pakistan, is a privately owned company headquartered in Pakistan and operates as a subsidiary of China Mobile. Founded in 2007, the company employs approximately 6,380 individuals and reported $659.9M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in telecoms, engaging in the provision of cellular mobile voice and data services to the Pakistani market through 2G, 3G, and 4G technologies. It serves over 26 million subscribers with a market share reaching 20%. Zong's 4G coverage extends to over 100 cities in Pakistan. Originally established through the acquisition of a license from Millicom to operate a GSM network, the company aims to provide a faster, wider, and deeper data quality experience to users and to enable digitization by focusing on the data services market of Pakistan.
Zong secured two honors at the Asian Experience Awards 2026 on October 1, 2026, becoming the first Pakistani brand recognized at this regional platform. Previously, on September 28, 2026, Zong partnered with ConnectHear to introduce AI-powered sign language accessibility at its customer service centers through ConnectHear’s proprietary SILA technology, aiming to enhance the customer experience. This initiative followed a combined fine of Rs. 145.833 million imposed by the Pakistan Telecommunication Authority (PTA) on September 22, 2026, on Zong, Telenor Pakistan, and Ufone for failing to meet prescribed Quality of Service (QoS) standards across several cities. Separately, on September 21, 2026, the PTA issued a financial penalty of Rs. 38.889 million specifically to CMPak Limited, known as Zong, for not meeting QoS standards and Key Performance Indicators (KPIs), based on an enforcement order issued on September 18, 2026.
Zong offers 5 products in the media and telecoms services industry. Zong's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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Zong's revenues were less than $1B in 2024. Caretta Research has split Zong's revenue into 5 different product categories, the largest of which is mobile services. For full access to Zong's revenue breakdown subscribe to Caretta Portal.
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