Acast, also known as Acast AB (publ), is a publicly owned company headquartered in Sweden. Founded in 2014 with approximately 410 employees, the company operates in the online audio and video media sector. It specializes in providing programmatic ad buying solutions for the podcast industry.
On June 12, 2026, Acast's ad marketplaces established a threshold for monetization, beginning to accept shows with approximately 1,000 monthly listeners. This framework indicates that most advertising networks typically seek 1,000 to 5,000 downloads per episode, while direct brand sponsorships generally become realistic for podcasts achieving 5,000 to 10,000 downloads or serving a high-value niche audience that commands premium advertising rates for smaller, more targeted listeners.
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